Market Intelligence

Douglas County, WI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Douglas County, Wisconsin, a core county of the Duluth-Grand Rapids, MN-WI market, holds $1.0B in deposits across 6 insured institutions and 10 branches. National Bank of Commerce is the largest deposit holder at 76.2% share. The top three institutions hold 93.5% of deposits, which places the county in the concentrated band. Deposits have grown 57.8% since 2020. It produces $1.8B of output, ranking #978 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$1.8B
#978 of 1,523
Population
43,990
#989 of 1,523
GDP per Capita
$40,528
#885 of 1,523
Deposit market
Total Deposits
$1.0B
#938 of 1,523
Deposits per Capita
$22,857
#723 of 1,523
Deposits per Branch
$101M
#585 of 1,523
Competitive structure
Insured Institutions
6
#1,069 of 1,523
Branches per 100k Pop.
22.7
#845 of 1,523
Median Deposits per Institution
$58M
The median deposits booked by a single institution in the county. #1,336 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
82.7%
of county deposits held by banks with $100M to $50B in assets. #453 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
93.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+57.8% over 5 years
$637M
2020
$689M
2021
$778M
2022
$797M
2023
$922M
2024
$1.0B
2025

Branches: 10 in 2020 to 10 in 2025. Institutions: 6 to 6. Top-three share: 89.1% to 93.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
National Bank of Commerce$766M76.2%4+86%
BMO Bank$106M10.5%1+10%
Superior Savings Bank$68M6.8%1+16%
Chippewa Valley Bank$47M4.7%2+5%
Security State Bank$12M1.2%1+30%
Frandsen Bank & Trust$7M0.7%1no 2020 presence

The 6 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Duluth-Grand Rapids market

Douglas County is one of 4 counties that make up the Duluth-Grand Rapids, MN-WI market, a Combined Statistical Area (ranked #153 of 293 U.S. markets by economic output). It produces 11.3% of the market’s output and holds 14.0% of its deposits.

MeasureDouglas CountyShare of parent market
2024 GDP$1.8B11.3%
Deposits$1.0B14.0%
Population43,99013.5%

View the full Duluth-Grand Rapids market profile →

Recruiting in Douglas County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Douglas County, on a retained basis.

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