Escambia County, Florida, a core county of the Pensacola-Ferry Pass-Brent, FL market, holds $6.3B in deposits across 18 insured institutions and 49 branches. Regions Bank is the largest deposit holder at 15.5% share. The top three institutions hold 41.3% of deposits, which places the county in the fragmented band. Deposits have grown 7.2% since 2020 while the branch count fell by 6. It produces $18.9B of output, ranking #225 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 55 in 2020 to 49 in 2025. Institutions: 19 to 18. Top-three share: 45.8% to 41.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Regions Bank | $982M | 15.5% | +17% |
| Synovus Bank | $883M | 14.0% | +31% |
| Bank of America, National Association | $749M | 11.8% | +5% |
| Hancock Whitney Bank | $729M | 11.5% | -37% |
| ServisFirst Bank | $644M | 10.2% | +18% |
| Truist Bank | $627M | 9.9% | +74% |
| Wells Fargo Bank, National Association | $459M | 7.2% | -21% |
| PNC Bank, National Association | $290M | 4.6% | -11% |
| Renasant Bank | $205M | 3.2% | +1,903% |
| Centennial Bank | $144M | 2.3% | +32% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Pensacola-Ferry Pass-Brent market
Escambia County is one of 2 counties that make up the Pensacola-Ferry Pass-Brent, FL market, a Metropolitan Statistical Area (ranked #112 of 293 U.S. markets by economic output). It produces 75.5% of the market’s output and holds 77.3% of its deposits.
| Measure | Escambia County | Share of Pensacola-Ferry Pass-Brent market |
|---|---|---|
| 2024 GDP | $18.9B | 75.5% |
| Deposits | $6.3B | 77.3% |
| Population | 333,834 | 61.3% |
View the full Pensacola-Ferry Pass-Brent market profile →
Recruiting in Escambia County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Escambia County, on a retained basis.
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