Florence County, South Carolina, a core county of the Florence, SC market, holds $3.6B in deposits across 14 insured institutions and 38 branches. Wells Fargo Bank is the largest deposit holder at 18.1% share. The top three banks hold 44% of deposits, which places the county in the Fragmented band. Deposits have grown 13.9% since 2021 while the branch count fell by 7.3%. It produced $7.9B of real gross domestic product in 2024, ranking #428 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 41 in 2021 to 38 in 2026. Institutions: 14 to 14. Top-three share: 50% to 44%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Wells Fargo Bank | $652M | 18.1% | -5% |
| SouthState Bank | $505M | 14.0% | +13% |
| The Citizens Bank | $417M | 11.6% | +30% |
| First-Citizens Bank & Trust Company | $408M | 11.3% | +28% |
| First Reliance Bank | $374M | 10.4% | +21% |
| First Bank | $332M | 9.2% | +252% |
| Truist Bank | $225M | 6.2% | -49% |
| Carolina Bank & Trust Co. | $215M | 6.0% | +35% |
| TD Bank | $168M | 4.7% | +63% |
| Anderson Brothers Bank | $154M | 4.3% | +39% |
| Pinnacle Bank | $84M | 2.3% | -30% |
| PNC Bank | $51M | 1.4% | +27% |
| Dedicated Community Bank | $14M | 0.4% | +33% |
| Woodforest National Bank | $2M | 0.1% | +249% |
The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Florence market
Florence County is one of 2 counties that make up the Florence, SC market, a Metropolitan Statistical Area (ranked #189 of 293 U.S. markets by economic output). It produces 74.8% of the market’s output and holds 80.9% of its deposits.
| Measure | Florence County | Share of parent market |
|---|---|---|
| 2024 GDP | $7.9B | 74.8% |
| Deposits | $3.6B | 80.9% |
| Population | 138,504 | 68.8% |
View the full Florence market profile →
Recruiting in Florence County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Florence County.
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