Market Intelligence

Fluvanna County, VA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Fluvanna County, Virginia, a county in the Charlottesville, VA market, holds $193M in deposits across 2 insured institutions and 2 branches. Truist Bank is the largest deposit holder at 53.4% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 32.6% since 2020 while the branch count fell by 1. It produces $960M of output, ranking #1,205 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$960M
#1,205 of 1,523
Total Deposits
$193M
#1,414 of 1,523
Population
28,975
#1,169 of 1,523
GDP per Capita
$33,143
#1,114 of 1,523
Insured Institutions
2
#1,435 of 1,523
Deposits per Branch
$97M
#644 of 1,523
Deposits per Capita
$6,661
#1,490 of 1,523
Branches per 100k Pop.
6.9
#1,509 of 1,523
Median Institution Size
$97M
Median deposits of the institutions operating in the county. #928 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
46.6%
of market deposits held by banks with $100M to $50B in assets. #1,027 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
100.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+32.6% over 5 years
$146M
2020
$157M
2021
$163M
2022
$176M
2023
$185M
2024
$193M
2025

Branches: 3 in 2020 to 2 in 2025. Institutions: 2 to 2. Top-three share: 100.0% to 100.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Truist Bank$103M53.4%1+31%
Atlantic Union Bank$90M46.6%1+35%

The 2 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Charlottesville market

Fluvanna County is one of 5 counties that make up the Charlottesville, VA market, a Metropolitan Statistical Area (ranked #151 of 293 U.S. markets by economic output). It produces 6.0% of the market’s output and holds 3.2% of its deposits.

MeasureFluvanna CountyShare of Charlottesville market
2024 GDP$960M6.0%
Deposits$193M3.2%
Population28,97512.7%

View the full Charlottesville market profile →

Recruiting in Fluvanna County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Fluvanna County, on a retained basis.

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