Market Intelligence

Charlottesville city, VA

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceCharlottesville, VA › Charlottesville city

Charlottesville city, Virginia, a core county of the Charlottesville, VA market, holds $2.6B in deposits across 10 insured institutions and 16 branches. Bank of America, National Association is the largest deposit holder at 42.4% share. The top three institutions hold 71.0% of deposits, which places the county in the concentrated band. Deposits have fallen 14.6% since 2020 while the branch count fell by 8. It produces $3.8B of output, ranking #689 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$3.8B
#689 of 1,523
Total Deposits
$2.6B
#566 of 1,523
Population
44,388
#983 of 1,523
GDP per Capita
$86,286
#100 of 1,523
Insured Institutions
10
#655 of 1,523
Deposits per Branch
$160M
#160 of 1,523
Deposits per Capita
$57,717
#65 of 1,523
Branches per 100k Pop.
36.0
#300 of 1,523
Median Institution Size
$138M
Median deposits of the institutions operating in the county. #590 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
26.4%
of market deposits held by banks with $100M to $50B in assets. #1,289 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
71.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025-14.6% over 5 years
$3.0B
2020
$3.0B
2021
$3.2B
2022
$2.8B
2023
$2.5B
2024
$2.6B
2025

Branches: 24 in 2020 to 16 in 2025. Institutions: 9 to 10. Top-three share: 78.1% to 71.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Bank of America, National Association$1.1B42.4%3+11%
Wells Fargo Bank, National Association$419M16.4%1-38%
Virginia National Bank$315M12.3%3-17%
Truist Bank$313M12.2%2-55%
Atlantic Union Bank$208M8.1%1+10%
JPMorgan Chase Bank, National Association$68M2.7%1no 2020 presence
United Bank$57M2.2%1+55%
Carter Bank & Trust$49M1.9%2+113%
Citizens and Farmers Bank$39M1.5%1+133%
Bank of the James$8M0.3%1-44%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Charlottesville market

Charlottesville city is one of 5 counties that make up the Charlottesville, VA market, a Metropolitan Statistical Area (ranked #151 of 293 U.S. markets by economic output). It produces 23.8% of the market’s output and holds 42.1% of its deposits.

MeasureCharlottesville cityShare of Charlottesville market
2024 GDP$3.8B23.8%
Deposits$2.6B42.1%
Population44,38819.4%

View the full Charlottesville market profile →

Recruiting in Charlottesville city

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Charlottesville city, on a retained basis.

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