Nelson County, Virginia, a county in the Charlottesville, VA market, holds $147M in deposits across 3 insured institutions and 3 branches. Atlantic Union Bank is the largest deposit holder at 54.3% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have fallen 24.4% since 2020. It produces $547M of output, ranking #1,338 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 3 in 2020 to 3 in 2025. Institutions: 3 to 3. Top-three share: 100.0% to 100.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Atlantic Union Bank | $80M | 54.3% | -2% |
| Truist Bank | $64M | 43.7% | +1% |
| Bank of the James | $3M | 2.0% | no 2020 presence |
The 3 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Charlottesville market
Nelson County is one of 5 counties that make up the Charlottesville, VA market, a Metropolitan Statistical Area (ranked #151 of 293 U.S. markets by economic output). It produces 3.4% of the market’s output and holds 2.4% of its deposits.
| Measure | Nelson County | Share of Charlottesville market |
|---|---|---|
| 2024 GDP | $547M | 3.4% |
| Deposits | $147M | 2.4% |
| Population | 14,920 | 6.5% |
View the full Charlottesville market profile →
Recruiting in Nelson County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Nelson County, on a retained basis.
Start a confidential conversation