Franklin County, Alabama, a core county of the Florence-Muscle Shoals-Russellville, AL market, holds $859M in deposits across 5 insured institutions and 16 branches. CB&S Bank, Inc. is the largest deposit holder at 53.6% share. The top three institutions hold 84.0% of deposits, which places the county in the concentrated band. Deposits have grown 29.5% since 2020 while the branch count fell by 1. It produces $1.0B of output, ranking #1,180 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 17 in 2020 to 16 in 2025. Institutions: 5 to 5. Top-three share: 80.8% to 84.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| CB&S Bank, Inc. | $460M | 53.6% | +45% |
| Community Spirit Bank | $140M | 16.3% | +25% |
| Valley State Bank | $121M | 14.1% | +14% |
| Bank Independent | $87M | 10.1% | -8% |
| First Metro Bank | $50M | 5.8% | +53% |
The 5 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Florence-Muscle Shoals-Russellville market
Franklin County is one of 3 counties that make up the Florence-Muscle Shoals-Russellville, AL market, a Combined Statistical Area (ranked #246 of 293 U.S. markets by economic output). It produces 15.2% of the market’s output and holds 17.7% of its deposits.
| Measure | Franklin County | Share of Florence-Muscle Shoals-Russellville market |
|---|---|---|
| 2024 GDP | $1.0B | 15.2% |
| Deposits | $859M | 17.7% |
| Population | 32,449 | 17.2% |
View the full Florence-Muscle Shoals-Russellville market profile →
Recruiting in Franklin County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Franklin County, on a retained basis.
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