Market Intelligence

Lauderdale County, AL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Lauderdale County, Alabama, a core county of the Florence-Muscle Shoals-Russellville, AL market, holds $2.7B in deposits across 15 insured institutions and 34 branches. Bank Independent is the largest deposit holder at 24.8% share. The top three banks hold 52% of deposits, which places the county in the Moderate band. Deposits have grown 22.3% since 2020 while the branch count fell by 5.6%. It produces $3.0B of output, ranking #774 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.0B
#774 of 1,523
Population
97,135
#633 of 1,523
GDP per Capita
$30,771
#1,202 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.7B
#544 of 1,523
Deposits per Capita
$27,579
#488 of 1,523
Deposits per Branch
$79M
#921 of 1,523
Competitive structure
Insured Institutions
15
#378 of 1,523
Branches per 100k Pop.
35.0
#331 of 1,523
Median Deposits per Institution
$117M
The median deposits booked by a single institution in the county. #749 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
74.9%
of county deposits held by banks with $100M to $100B in assets. #705 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
52%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+22.3% over 5 years
$2.2B
2020
$2.4B
2021
$2.5B
2022
$2.5B
2023
$2.6B
2024
$2.7B
2025

Branches: 36 in 2020 to 34 in 2025. Institutions: 13 to 15. Top-three share: 44% to 52%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Bank Independent$665M24.8%8+42%
First Southern Bank$478M17.8%3+93%
Regions Bank$258M9.6%3+25%
First Metro Bank$256M9.6%50%
CB&S Bank, Inc.$224M8.4%3+32%
FirstBank$169M6.3%1+306%
Truist Bank$164M6.1%1-24%
United Community Bank$117M4.4%1no 2020 presence
Wells Fargo Bank$109M4.1%1-20%
The Farmers & Merchants Bank$85M3.2%2+19%
PNC Bank$56M2.1%2-71%
River Bank & Trust$38M1.4%1no 2020 presence
Citizens Bank & Trust$36M1.3%1+29%
PeoplesTrust Bank$20M0.7%1+60%
Renasant Bank$5M0.2%1no 2020 presence

The 15 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Florence-Muscle Shoals-Russellville market

Lauderdale County is one of 3 counties that make up the Florence-Muscle Shoals-Russellville, AL market, a Combined Statistical Area (ranked #246 of 293 U.S. markets by economic output). It produces 43.4% of the market’s output and holds 55.2% of its deposits.

MeasureLauderdale CountyShare of parent market
2024 GDP$3.0B43.4%
Deposits$2.7B55.2%
Population97,13551.4%

View the full Florence-Muscle Shoals-Russellville market profile →

Recruiting in Lauderdale County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lauderdale County.

See how we help banks recruit commercial banking talent