Florence-Muscle Shoals-Russellville, AL, a Combined Statistical Area, holds $4.8 billion in deposits across 18 insured institutions and 66 branches, and ranks #246 of 293 U.S. markets by economic output. Bank Independent is the largest deposit holder at 25.6% share. The top three banks hold 59% of deposits, which places the market in the Moderate band. Deposits have grown 11.4% since 2021 with the branch count unchanged.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 66 in 2021 to 66 in 2026. Institutions: 15 to 18. Top-three share: 57% to 59%. Average deposits per branch: $73M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Bank Independent | $1.2B | 25.6% | +11% |
| First Metro Bank | $867M | 17.9% | +14% |
| CB&S Bank, Inc. | $762M | 15.8% | +25% |
| First Southern Bank | $549M | 11.4% | +62% |
| Regions Bank | $277M | 5.7% | -9% |
| Truist Bank | $165M | 3.4% | -19% |
| FirstBank | $155M | 3.2% | +254% |
| Community Spirit Bank | $141M | 2.9% | +15% |
| Valley State Bank | $139M | 2.9% | +16% |
| United Community Bank | $127M | 2.6% | -25% |
| Wells Fargo Bank | $115M | 2.4% | -26% |
| PNC Bank | $96M | 2.0% | -62% |
| The Farmers & Merchants Bank | $86M | 1.8% | 0% |
| River Bank & Trust | $44M | 0.9% | no 2021 presence |
| Citizens Bank & Trust | $40M | 0.8% | +23% |
| PeoplesTrust Bank | $19M | 0.4% | +43% |
| Renasant Bank | $7M | 0.1% | no 2021 presence |
| JPMorgan Chase Bank | $3M | 0.1% | no 2021 presence |
The 18 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Lauderdale County | Alabama | $3.0B | 97,135 | 43.4% | 54.2% |
| Colbert County | Alabama | $2.8B | 59,474 | 41.4% | 27.4% |
| Franklin County | Alabama | $1.0B | 32,449 | 15.2% | 18.5% |
Recruiting in the Florence-Muscle Shoals-Russellville market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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