Gage County, Nebraska, a core county of the Lincoln-Beatrice, NE market, holds $861M in deposits across 9 insured institutions and 18 branches. Security First Bank is the largest deposit holder at 35.0% share. The top three institutions hold 68.3% of deposits, which places the county in the concentrated band. Deposits have grown 20.8% since 2020 while the branch count fell by 3. It produces $1.2B of output, ranking #1,134 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 21 in 2020 to 18 in 2025. Institutions: 10 to 9. Top-three share: 63.4% to 68.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Security First Bank | $301M | 35.0% | +34% |
| Pinnacle Bank | $153M | 17.8% | +19% |
| First State Bank Nebraska | $134M | 15.6% | +72% |
| First National Bank of Omaha | $116M | 13.4% | +17% |
| Adams State Bank | $53M | 6.1% | +22% |
| Western National Bank | $31M | 3.6% | no 2020 presence |
| Heartland Bank | $31M | 3.6% | no 2020 presence |
| First Interstate Bank | $22M | 2.6% | -25% |
| BMO Bank National Association | $20M | 2.3% | -19% |
The 9 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Lincoln-Beatrice market
Gage County is one of 3 counties that make up the Lincoln-Beatrice, NE market, a Combined Statistical Area (ranked #113 of 293 U.S. markets by economic output). It produces 4.9% of the market’s output and holds 5.3% of its deposits.
| Measure | Gage County | Share of Lincoln-Beatrice market |
|---|---|---|
| 2024 GDP | $1.2B | 4.9% |
| Deposits | $861M | 5.3% |
| Population | 21,711 | 5.8% |
View the full Lincoln-Beatrice market profile →
Recruiting in Gage County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Gage County, on a retained basis.
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