Market Intelligence

Gage County, NE

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Gage County, Nebraska, a core county of the Lincoln-Beatrice, NE market, holds $861M in deposits across 9 insured institutions and 18 branches. Security First Bank is the largest deposit holder at 35.0% share. The top three banks hold 68% of deposits, which places the county in the Concentrated band. Deposits have grown 20.8% since 2020 while the branch count fell by 14.3%. It produces $1.2B of output, ranking #1,134 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$1.2B
#1,134 of 1,523
Population
21,711
#1,271 of 1,523
GDP per Capita
$56,083
#437 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$861M
#1,006 of 1,523
Deposits per Capita
$39,667
#187 of 1,523
Deposits per Branch
$48M
#1,395 of 1,523
Competitive structure
Insured Institutions
9
#767 of 1,523
Branches per 100k Pop.
82.9
#14 of 1,523
Median Deposits per Institution
$53M
The median deposits booked by a single institution in the county. #1,380 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
91.6%
of county deposits held by banks with $100M to $100B in assets. #354 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
68%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+20.8% over 5 years
$713M
2020
$795M
2021
$833M
2022
$813M
2023
$818M
2024
$861M
2025

Branches: 21 in 2020 to 18 in 2025. Institutions: 10 to 9. Top-three share: 63% to 68%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Security First Bank$301M34.9%6+34%
Pinnacle Bank$153M17.8%2+19%
First State Bank Nebraska$134M15.6%3+72%
First National Bank of Omaha$116M13.4%2+17%
Adams State Bank$53M6.1%1+22%
Western National Bank$31M3.6%1no 2020 presence
Heartland Bank$31M3.6%1no 2020 presence
First Interstate Bank$22M2.6%1-25%
BMO Bank$20M2.3%1-19%

The 9 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Lincoln-Beatrice market

Gage County is one of 3 counties that make up the Lincoln-Beatrice, NE market, a Combined Statistical Area (ranked #113 of 293 U.S. markets by economic output). It produces 4.9% of the market’s output and holds 5.3% of its deposits.

MeasureGage CountyShare of parent market
2024 GDP$1.2B4.9%
Deposits$861M5.3%
Population21,7115.8%

View the full Lincoln-Beatrice market profile →

Recruiting in Gage County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Gage County.

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