Lincoln-Beatrice, NE holds $16.3 billion in deposits across 35 insured institutions and 143 branches, ranking #113 of 293 U.S. markets by economic output. Union Bank and Trust Company is the largest deposit holder at 36.1% share. The top three institutions hold 52.7% of deposits, which places the market in the moderate band. Deposits have grown 33% since 2020 while the branch count fell by 18.
Deposit trend
Branches: 161 in 2020 to 143 in 2025. Institutions: 34 to 35. Top-three share: 47.8% to 52.7%. Deposits per branch: $114M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Union Bank and Trust Company | 5.9B | 36.1% | +74% |
| Pinnacle Bank | 1.4B | 8.4% | +36% |
| Wells Fargo Bank | 1.3B | 8.1% | -5% |
| West Gate Bank | 1.0B | 6.1% | +29% |
| Cornhusker Bank | 0.8B | 5.0% | +28% |
| U.S. Bank | 0.8B | 4.9% | -25% |
| Security First Bank | 0.6B | 3.9% | +62% |
| Farmers and Merchants Bank | 0.6B | 3.7% | +30% |
| First State Bank Nebraska | 0.6B | 3.6% | +74% |
| First National Bank of Omaha | 0.5B | 3.2% | +5% |
The 10 largest of 35 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Lancaster County | Nebraska | $22,760M | 334,049 | 91.7% |
| Gage County | Nebraska | $1,218M | 21,711 | 4.9% |
| Seward County | Nebraska | $842M | 18,032 | 3.4% |
Recruiting in Lincoln
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
Start a confidential conversation