Goliad County, Texas, a county in the Victoria-Port Lavaca, TX market, holds $183M in deposits across 3 insured institutions and 3 branches. The First National Bank of Shiner is the largest deposit holder at 50.6% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 5.6% since 2020. It produces $275M of output, ranking #1,455 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 3 in 2020 to 3 in 2025. Institutions: 3 to 3. Top-three share: 100.0% to 100.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| The First National Bank of Shiner | $93M | 50.6% | -5% |
| Prosperity Bank | $56M | 30.6% | +51% |
| American Bank, National Association | $34M | 18.8% | -12% |
The 3 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Victoria-Port Lavaca market
Goliad County is one of 3 counties that make up the Victoria-Port Lavaca, TX market, a Combined Statistical Area (ranked #201 of 293 U.S. markets by economic output). It produces 2.9% of the market’s output and holds 6.0% of its deposits.
| Measure | Goliad County | Share of Victoria-Port Lavaca market |
|---|---|---|
| 2024 GDP | $275M | 2.9% |
| Deposits | $183M | 6.0% |
| Population | 7,208 | 6.0% |
See the Victoria-Port Lavaca market in Market Intelligence →
Recruiting in Goliad County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Goliad County, on a retained basis.
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