Market Intelligence

Victoria-Port Lavaca, TX

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Victoria-Port Lavaca, TX

Victoria-Port Lavaca, TX, a Combined Statistical Area, holds $3.1 billion in deposits across 13 insured institutions and 32 branches, and ranks #201 of 293 U.S. markets by economic output. Prosperity Bank is the largest deposit holder at 50.4% share. The top three banks hold 78% of deposits, which places the market in the Concentrated band. Deposits have declined 6.2% since 2021 while the branch count fell by 5.9%.

Economic scale
2024 Real GDP
$9.5B
#201 of 293
Population
119K
#259 of 293
GDP per Capita
$79,325
#11 of 293
Deposit market
Deposits (SOD, 6/30/26)
$3.1B
#252 of 293
Deposits per Capita
$25,964
#165 of 293
Deposits per Branch
$97M
#193 of 293
Competitive structure
Insured Institutions
13
#221 of 293
Branches per 100k Pop.
26.8
#110 of 293
Median Deposits per Institution
$111M
The median deposits booked by a single institution in the market. #264 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
79.5%
of market deposits held by banks with $100M to $100B in assets. #70 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
78%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) -6.2% over 5 years
$3.3B
2021
$3.3B
2022
$3.1B
2023
$3.1B
2024
$3.0B
2025
$3.1B
2026

Branches: 34 in 2021 to 32 in 2026. Institutions: 15 to 13. Top-three share: 77% to 78%. Average deposits per branch: $97M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
Prosperity Bank$1.6B50.4%9-6%
Wells Fargo Bank$574M18.5%3-15%
First National Bank in Port Lavaca$294M9.5%4-12%
Frost Bank$154M5.0%1+131%
NewFirst National Bank$124M4.0%1-12%
TrustTexas Bank, SSB$112M3.6%2+27%
International Bank of Commerce$111M3.6%2-9%
The Huntington National Bank$61M2.0%1-44%
The First State Bank$41M1.3%1+2%
Crossroads Bank$27M0.9%1+25%
First National Bank Texas$17M0.5%5+9%
First Community Bank$16M0.5%1+15%
Woodforest National Bank$5M0.2%1-18%

The 13 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Victoria CountyTexas$5.0B92,65652.7%78.2%
Calhoun CountyTexas$4.2B19,59944.4%16.5%
Goliad CountyTexas$275M7,2082.9%5.4%

Recruiting in the Victoria-Port Lavaca market

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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