Greene County, Missouri, a core county of the Springfield, MO market, holds $13.7B in deposits across 34 insured institutions and 122 branches. Great Southern Bank is the largest deposit holder at 15.8% share. The top three institutions hold 37.0% of deposits, which places the county in the fragmented band. Deposits have grown 28.9% since 2020 while the branch count rose by 3. It produces $18.7B of output, ranking #229 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 119 in 2020 to 122 in 2025. Institutions: 30 to 34. Top-three share: 42.3% to 37.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Great Southern Bank | $2.2B | 15.8% | +3% |
| Guaranty Bank | $1.6B | 11.7% | +182% |
| Omb Bank | $1.3B | 9.6% | +228% |
| The Central Trust Bank | $1.2B | 8.8% | no 2020 presence |
| Commerce Bank | $1.1B | 7.8% | -17% |
| Legacy Bank & Trust Company | $876M | 6.4% | +528% |
| Oakstar Bank | $821M | 6.0% | +61% |
| Bank of America, National Association | $657M | 4.8% | +1% |
| U.S. Bank National Association | $578M | 4.2% | +34% |
| Cadence Bank | $411M | 3.0% | -1% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Springfield market
Greene County is one of 5 counties that make up the Springfield, MO market, a Metropolitan Statistical Area (ranked #119 of 293 U.S. markets by economic output). It produces 81.0% of the market’s output and holds 79.6% of its deposits.
| Measure | Greene County | Share of Springfield market |
|---|---|---|
| 2024 GDP | $18.7B | 81.0% |
| Deposits | $13.7B | 79.6% |
| Population | 309,286 | 61.8% |
View the full Springfield market profile →
Recruiting in Greene County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Greene County, on a retained basis.
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