Market Intelligence

Greene County, MO

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025
Market IntelligenceSpringfield, MO › Greene County

Greene County, Missouri, a core county of the Springfield, MO market, holds $13.7B in deposits across 34 insured institutions and 122 branches. Great Southern Bank is the largest deposit holder at 15.8% share. The top three banks hold 37% of deposits, which places the county in the Fragmented band. Deposits have grown 28.9% since 2020 while the branch count rose by 2.5%. It produces $18.7B of output, ranking #229 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$18.7B
#229 of 1,523
Population
309,286
#239 of 1,523
GDP per Capita
$60,377
#347 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$13.7B
#165 of 1,523
Deposits per Capita
$44,241
#132 of 1,523
Deposits per Branch
$112M
#443 of 1,523
Competitive structure
Insured Institutions
34
#65 of 1,523
Branches per 100k Pop.
39.4
#221 of 1,523
Median Deposits per Institution
$164M
The median deposits booked by a single institution in the county. #460 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
89.7%
of county deposits held by banks with $100M to $100B in assets. #393 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
37%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+28.9% over 5 years
$10.6B
2020
$11.6B
2021
$11.9B
2022
$12.4B
2023
$13.0B
2024
$13.7B
2025

Branches: 119 in 2020 to 122 in 2025. Institutions: 30 to 34. Top-three share: 42% to 37%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Great Southern Bank$2.2B15.8%16+3%
Guaranty Bank$1.6B11.7%7+182%
Omb Bank$1.3B9.6%5+228%
The Central Trust Bank$1.2B8.8%17no 2020 presence
Commerce Bank$1.1B7.8%6-17%
Legacy Bank & Trust Company$876M6.4%2+528%
Oakstar Bank$821M6.0%2+61%
Bank of America$657M4.8%4+1%
U.S. Bank$578M4.2%6+34%
Cadence Bank$411M3.0%4-1%
Arvest Bank$387M2.8%6+61%
Mid-Missouri Bank$267M1.9%5+22%
The Bank of Missouri$231M1.7%4+32%
Simmons Bank$226M1.6%4-30%
UMB Bank$212M1.5%3-9%
Southern Bank$187M1.4%3+50%
Regions Bank$165M1.2%2-44%
Regent Bank$163M1.2%1+238%
State Bank of Southwest Missouri$147M1.1%1+6%
Sullivan Bank$141M1.0%2+265%
Arlo Bank$117M0.9%1+239%
Freedom Bank of Southern Missouri$115M0.8%1+117%
O'Bannon Banking Company$111M0.8%4+46%
Citizens Bank of Rogersville$103M0.8%2+32%
Academy Bank$74M0.5%4+6%
Table Rock Community Bank$63M0.5%1no 2020 presence
Encore Bank$62M0.5%1no 2020 presence
Wood & Huston Bank$59M0.4%1-13%
Peoples Community Bank$56M0.4%1no 2020 presence
Hawthorn Bank$42M0.3%1-2%
First Midwest Bank of Dexter$39M0.3%1no 2020 presence
JPMorgan Chase Bank$14M0.1%1no 2020 presence
Stockmens Bank$14M0.1%1+14%
Phelps County Bank$8M0.1%2no 2020 presence

The 34 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Springfield market

Greene County is one of 5 counties that make up the Springfield, MO market, a Metropolitan Statistical Area (ranked #119 of 293 U.S. markets by economic output). It produces 81.0% of the market’s output and holds 79.6% of its deposits.

MeasureGreene CountyShare of parent market
2024 GDP$18.7B81.0%
Deposits$13.7B79.6%
Population309,28661.8%

View the full Springfield market profile →

Recruiting in Greene County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Greene County.

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