Market Intelligence

Hot Spring County, AR

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Hot Spring County, Arkansas, a core county of the Hot Springs-Malvern, AR market, holds $537M in deposits across 4 insured institutions and 11 branches. The Malvern National Bank is the largest deposit holder at 57.5% share. The top three institutions hold 87.4% of deposits, which places the county in the concentrated band. Deposits have grown 9.4% since 2020 while the branch count fell by 1. It produces $1.2B of output, ranking #1,126 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.2B
#1,126 of 1,523
Total Deposits
$537M
#1,180 of 1,523
Population
33,451
#1,120 of 1,523
GDP per Capita
$36,644
#1,012 of 1,523
Insured Institutions
4
#1,270 of 1,523
Deposits per Branch
$49M
#1,386 of 1,523
Deposits per Capita
$16,054
#1,134 of 1,523
Branches per 100k Pop.
32.9
#380 of 1,523
Median Institution Size
$80M
Median deposits of the institutions operating in the county. #1,076 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
100.0%
of market deposits held by banks with $100M to $50B in assets. #91 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
87.4%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+9.4% over 5 years
$491M
2020
$510M
2021
$546M
2022
$528M
2023
$565M
2024
$537M
2025

Branches: 12 in 2020 to 11 in 2025. Institutions: 5 to 4. Top-three share: 81.9% to 87.4%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
The Malvern National Bank$309M57.5%5+20%
Southern Bancorp Bank$86M16.0%2+27%
Bank OZK$75M13.9%2+50%
Farmers Bank & Trust Company$68M12.6%2-13%

The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Hot Springs-Malvern market

Hot Spring County is one of 2 counties that make up the Hot Springs-Malvern, AR market, a Combined Statistical Area (ranked #273 of 293 U.S. markets by economic output). It produces 25.1% of the market’s output and holds 14.7% of its deposits.

MeasureHot Spring CountyShare of Hot Springs-Malvern market
2024 GDP$1.2B25.1%
Deposits$537M14.7%
Population33,45125.1%

View the full Hot Springs-Malvern market profile →

Recruiting in Hot Spring County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hot Spring County, on a retained basis.

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