Market Intelligence

Hot Spring County, AR

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Hot Spring County, Arkansas, a core county of the Hot Springs-Malvern, AR market, holds $559M in deposits across 4 insured institutions and 11 branches. The Malvern National Bank is the largest deposit holder at 57.9% share. The top three banks hold 88% of deposits, which places the county in the Concentrated band. Deposits have grown 9.6% since 2021 while the branch count fell by 8.3%. It produced $1.2B of real gross domestic product in 2024, ranking #1,126 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$1.2B
#1,126 of 1,523
Population
33,451
#1,120 of 1,523
GDP per Capita
$36,644
#1,012 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$559M
#1,183 of 1,523
Deposits per Capita
$16,716
#1,117 of 1,523
Deposits per Branch
$51M
#1,378 of 1,523
Competitive structure
Insured Institutions
4
#1,266 of 1,523
Branches per 100k Pop.
32.9
#376 of 1,523
Median Deposits per Institution
$84M
The median deposits booked by a single institution in the county. #1,071 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
100.0%
of county deposits held by banks with $100M to $100B in assets. #95 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
88%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+9.6% over 5 years
$510M
2021
$546M
2022
$528M
2023
$565M
2024
$537M
2025
$559M
2026

Branches: 12 in 2021 to 11 in 2026. Institutions: 5 to 4. Top-three share: 80% to 88%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
The Malvern National Bank$324M57.9%5+25%
Southern Bancorp Bank$92M16.5%2+26%
Bank OZK$77M13.7%2+35%
Farmers Bank & Trust Company$67M11.9%2-13%

The 4 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Hot Springs-Malvern market

Hot Spring County is one of 2 counties that make up the Hot Springs-Malvern, AR market, a Combined Statistical Area (ranked #273 of 293 U.S. markets by economic output). It produces 25.1% of the market’s output and holds 15.2% of its deposits.

MeasureHot Spring CountyShare of parent market
2024 GDP$1.2B25.1%
Deposits$559M15.2%
Population33,45125.1%

View the full Hot Springs-Malvern market profile →

Recruiting in Hot Spring County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hot Spring County.

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