Market Intelligence

Jefferson County, NY

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Jefferson County, New York, a core county of the Watertown-Fort Drum, NY market, holds $2.1B in deposits across 8 insured institutions and 30 branches. Watertown Savings Bank is the largest deposit holder at 36.5% share. The top three banks hold 77% of deposits, which places the county in the Concentrated band. Deposits have grown 8.8% since 2020 while the branch count fell by 14.3%. It produces $6.4B of output, ranking #502 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$6.4B
#502 of 1,523
Population
111,540
#566 of 1,523
GDP per Capita
$57,582
#408 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.1B
#638 of 1,523
Deposits per Capita
$18,666
#961 of 1,523
Deposits per Branch
$69M
#1,087 of 1,523
Competitive structure
Insured Institutions
8
#879 of 1,523
Branches per 100k Pop.
26.9
#615 of 1,523
Median Deposits per Institution
$170M
The median deposits booked by a single institution in the county. #431 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
87.6%
of county deposits held by banks with $100M to $100B in assets. #437 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
77%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+8.8% over 5 years
$1.9B
2020
$2.2B
2021
$2.1B
2022
$2.0B
2023
$2.0B
2024
$2.1B
2025

Branches: 35 in 2020 to 30 in 2025. Institutions: 11 to 8. Top-three share: 76% to 77%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Watertown Savings Bank$760M36.5%10+12%
Community Bank$607M29.1%7+19%
Carthage Savings and Loan$239M11.5%2+10%
KeyBank$236M11.3%3-10%
WSB Municipal Bank$105M5.0%1-8%
Gouverneur Savings and Loan Association$96M4.6%3+342%
GS&L Municipal Bank$23M1.1%3no 2020 presence
The Upstate National Bank$17M0.8%1+32%

The 8 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Watertown-Fort Drum market

Jefferson County is the only county in the Watertown-Fort Drum, NY market, a Metropolitan Statistical Area (ranked #251 of 293 U.S. markets by economic output). It produces 100.0% of the market’s output and holds 100.0% of its deposits.

MeasureJefferson CountyShare of parent market
2024 GDP$6.4B100.0%
Deposits$2.1B100.0%
Population111,540100.0%

View the full Watertown-Fort Drum market profile →

Recruiting in Jefferson County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Jefferson County.

See how we help banks recruit commercial banking talent