Lanier County, Georgia, a county in the Valdosta, GA market, holds $137M in deposits across 1 insured institution and 1 branch. Farmers and Merchants Bank is the largest deposit holder at 100.0% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 23.8% since 2020. It produces $144M of output, ranking #1,511 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 1 in 2020 to 1 in 2025. Institutions: 1 to 1. Top-three share: 100.0% to 100.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Farmers and Merchants Bank | $137M | 100.0% | +24% |
The 1 insured institution with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Valdosta market
Lanier County is one of 4 counties that make up the Valdosta, GA market, a Metropolitan Statistical Area (ranked #254 of 293 U.S. markets by economic output). It produces 2.4% of the market’s output and holds 3.8% of its deposits.
| Measure | Lanier County | Share of Valdosta market |
|---|---|---|
| 2024 GDP | $144M | 2.4% |
| Deposits | $137M | 3.8% |
| Population | 10,623 | 6.9% |
View the full Valdosta market profile →
Recruiting in Lanier County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lanier County, on a retained basis.
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