Market Intelligence

Madison County, NY

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Madison County, New York, a county in the Syracuse-Auburn, NY market, holds $1.2B in deposits across 6 insured institutions and 18 branches. Community Bank, National Association is the largest deposit holder at 40.7% share. The top three banks hold 86% of deposits, which places the county in the Concentrated band. Deposits have grown 36.9% since 2020 while the branch count rose by 5.9%. It produces $2.4B of output, ranking #854 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.4B
#854 of 1,523
Population
67,120
#786 of 1,523
GDP per Capita
$35,770
#1,042 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$1.2B
#833 of 1,523
Deposits per Capita
$18,613
#967 of 1,523
Deposits per Branch
$69M
#1,086 of 1,523
Competitive structure
Insured Institutions
6
#1,094 of 1,523
Branches per 100k Pop.
26.8
#621 of 1,523
Median Deposits per Institution
$87M
The median deposits booked by a single institution in the county. #1,013 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
80.4%
of county deposits held by banks with $100M to $100B in assets. #598 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
86%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+36.9% over 5 years
$913M
2020
$1.1B
2021
$1.2B
2022
$1.2B
2023
$1.2B
2024
$1.2B
2025

Branches: 17 in 2020 to 18 in 2025. Institutions: 6 to 6. Top-three share: 87% to 86%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Community Bank$509M40.7%6+15%
NBT Bank$466M37.3%6+82%
KeyBank$95M7.6%20%
JPMorgan Chase Bank$78M6.2%1+70%
Manufacturers and Traders Trust Company$71M5.7%2+26%
Seneca Savings$31M2.4%1+85%

The 6 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Syracuse-Auburn market

Madison County is one of 4 counties that make up the Syracuse-Auburn, NY market, a Combined Statistical Area (ranked #79 of 293 U.S. markets by economic output). It produces 5.2% of the market’s output and holds 7.3% of its deposits.

MeasureMadison CountyShare of parent market
2024 GDP$2.4B5.2%
Deposits$1.2B7.3%
Population67,1209.2%

View the full Syracuse-Auburn market profile →

Recruiting in Madison County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Madison County.

See how we help banks recruit commercial banking talent