Market Intelligence

Madison County, TN

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025
Market IntelligenceJackson, TN › Madison County

Madison County, Tennessee, a core county of the Jackson, TN market, holds $2.7B in deposits across 16 insured institutions and 34 branches. Cadence Bank is the largest deposit holder at 26.8% share. The top three banks hold 59% of deposits, which places the county in the Moderate band. Deposits have grown 16.6% since 2020 while the branch count rose by 3.0%. It produces $6.7B of output, ranking #489 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$6.7B
#489 of 1,523
Population
100,790
#611 of 1,523
GDP per Capita
$66,162
#246 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.7B
#547 of 1,523
Deposits per Capita
$26,338
#540 of 1,523
Deposits per Branch
$78M
#937 of 1,523
Competitive structure
Insured Institutions
16
#343 of 1,523
Branches per 100k Pop.
33.7
#361 of 1,523
Median Deposits per Institution
$73M
The median deposits booked by a single institution in the county. #1,161 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
82.4%
of county deposits held by banks with $100M to $100B in assets. #558 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
59%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+16.6% over 5 years
$2.3B
2020
$2.6B
2021
$2.8B
2022
$2.6B
2023
$2.7B
2024
$2.7B
2025

Branches: 33 in 2020 to 34 in 2025. Institutions: 14 to 16. Top-three share: 58% to 59%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Cadence Bank$712M26.8%5+22%
Regions Bank$468M17.6%6+14%
FirstBank$377M14.2%3+20%
First Horizon Bank$307M11.6%2+13%
Simmons Bank$197M7.4%3-10%
The Bank of Jackson$174M6.6%3-4%
Commercial Bank & Trust Co.$166M6.2%3+8%
Decatur County Bank$85M3.2%1+110%
Community Bank$61M2.3%1+82%
Centennial Bank$35M1.3%1+11%
First Citizens National Bank$35M1.3%1+89%
Foundation Bank$23M0.9%1+61%
INSOUTH Bank$9M0.3%1no 2020 presence
Bank3$2M0.1%1+35%
FSNB$1M<0.1%1+4%
Paragon Bank$1M<0.1%1no 2020 presence

The 16 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Jackson market

Madison County is one of 4 counties that make up the Jackson, TN market, a Metropolitan Statistical Area (ranked #205 of 293 U.S. markets by economic output). It produces 72.7% of the market’s output and holds 60.1% of its deposits.

MeasureMadison CountyShare of parent market
2024 GDP$6.7B72.7%
Deposits$2.7B60.1%
Population100,79054.6%

View the full Jackson market profile →

Recruiting in Madison County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Madison County.

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