Market Intelligence

Jackson, TN

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Jackson, TN

Jackson, TN, a Metropolitan Statistical Area, holds $4.3 billion in deposits across 23 insured institutions and 72 branches, and ranks #205 of 293 U.S. markets by economic output. The Huntington National Bank is the largest deposit holder at 17.9% share. The top three banks hold 47% of deposits, which places the market in the Moderate band.

Economic scale
2024 Real GDP
$9.2B
#205 of 293
Population
185K
#208 of 293
GDP per Capita
$49,708
#183 of 293
Deposit market
Deposits (SOD, 6/30/26)
$4.3B
#218 of 293
Deposits per Capita
$23,199
#200 of 293
Deposits per Branch
$59M
#290 of 293
Competitive structure
Insured Institutions
23
#121 of 293
Branches per 100k Pop.
39.0
#21 of 293
Median Deposits per Institution
$88M
The median deposits booked by a single institution in the market. #284 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
66.3%
of market deposits held by banks with $100M to $100B in assets. #135 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
47%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) +4.6% over 5 years
$4.1B
2021
$4.4B
2022
$4.2B
2023
$4.4B
2024
$4.4B
2025
$4.3B
2026

Branches: 69 in 2021 to 72 in 2026. Institutions: 21 to 23. Top-three share: 51% to 47%. Average deposits per branch: $59M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
The Huntington National Bank$765M17.9%9-12%
Regions Bank$680M15.9%9-3%
Centennial Bank$566M13.2%10+19%
FirstBank$544M12.7%6+2%
Simmons Bank$302M7.1%4-16%
First Horizon Bank$290M6.8%2-3%
Bank of Crockett$230M5.4%4+23%
Security Bank and Trust Company$193M4.5%5+69%
Commercial Bank & Trust Co.$161M3.8%3-1%
Decatur County Bank$108M2.5%1+66%
The Bank of Milan$89M2.1%2+9%
Carroll Bank and Trust$88M2.0%3+58%
Community Bank$73M1.7%2+94%
Foundation Bank$43M1.0%2+33%
The Park National Bank$37M0.9%1+80%
The Peoples Bank$31M0.7%2-9%
Security Bank$28M0.7%1-10%
Renasant Bank$25M0.6%1-21%
The Bank of Fayette County$13M0.3%1no 2021 presence
INSOUTH Bank$11M0.3%1no 2021 presence
Paragon Bank$2M0.1%1no 2021 presence
Bank3$2M0.1%1-61%
FSNB$2M<0.1%1+23%

The 23 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Madison CountyTennessee$6.7B100,79072.7%58.4%
Gibson CountyTennessee$1.5B51,77916.5%26.4%
Crockett CountyTennessee$594M14,0066.5%8.0%
Chester CountyTennessee$398M17,9944.3%7.1%

Recruiting in the Jackson market

Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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