Market Intelligence

Northumberland County, PA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Northumberland County, Pennsylvania, a core county of the Bloomsburg-Berwick-Sunbury, PA market, holds $1.7B in deposits across 14 insured institutions and 24 branches. The Northumberland National Bank is the largest deposit holder at 15.8% share. The top three banks hold 42% of deposits, which places the county in the Fragmented band. Deposits have grown 13.2% since 2020 while the branch count fell by 14.3%. It produces $3.7B of output, ranking #702 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$3.7B
#702 of 1,523
Population
89,920
#660 of 1,523
GDP per Capita
$41,324
#862 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$1.7B
#721 of 1,523
Deposits per Capita
$18,468
#975 of 1,523
Deposits per Branch
$69M
#1,094 of 1,523
Competitive structure
Insured Institutions
14
#427 of 1,523
Branches per 100k Pop.
26.7
#629 of 1,523
Median Deposits per Institution
$103M
The median deposits booked by a single institution in the county. #870 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
70.1%
of county deposits held by banks with $100M to $100B in assets. #799 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
42%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+13.2% over 5 years
$1.5B
2020
$1.6B
2021
$1.6B
2022
$1.6B
2023
$1.7B
2024
$1.7B
2025

Branches: 28 in 2020 to 24 in 2025. Institutions: 15 to 14. Top-three share: 47% to 42%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
The Northumberland National Bank$263M15.8%3+5%
Manufacturers and Traders Trust Company$222M13.4%4+27%
Truist Bank$211M12.7%2-21%
First National Bank of Pennsylvania$181M10.9%3+78%
The Turbotville National Bank$176M10.6%1+37%
UNB Bank$139M8.4%1+18%
Susquehanna Community Bank$107M6.4%2+32%
Journey Bank$100M6.0%2+141%
LinkBank$69M4.1%1+8%
Fulton Bank$68M4.1%1-34%
Milton Savings Bank$62M3.8%1+17%
First Commonwealth Bank$38M2.3%1+31%
Mifflinburg Bank and Trust Company$19M1.1%1no 2020 presence
Woodforest National Bank$5M0.3%1+37%

The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Bloomsburg-Berwick-Sunbury market

Northumberland County is one of 5 counties that make up the Bloomsburg-Berwick-Sunbury, PA market, a Combined Statistical Area (ranked #173 of 293 U.S. markets by economic output). It produces 30.3% of the market’s output and holds 27.8% of its deposits.

MeasureNorthumberland CountyShare of parent market
2024 GDP$3.7B30.3%
Deposits$1.7B27.8%
Population89,92035.1%

View the full Bloomsburg-Berwick-Sunbury market profile →

Recruiting in Northumberland County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Northumberland County.

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