Market Intelligence

Northwest Hills Planning Region, CT

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceNew Haven-Hartford-Waterbury, CT › Northwest Hills Planning Region

Northwest Hills Planning Region, Connecticut, a core county of the New Haven-Hartford-Waterbury, CT market, holds $3.5B in deposits across 9 insured institutions and 40 branches. The Torrington Savings Bank is the largest deposit holder at 22.2% share. The top three institutions hold 51.8% of deposits, which places the county in the moderately concentrated band. Deposits have fallen 27.1% since 2023 while the branch count fell by 14. It produces $5.2B of output, ranking #585 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$5.2B
#585 of 1,523
Total Deposits
$3.5B
#441 of 1,523
Population
114,690
#554 of 1,523
GDP per Capita
$45,206
#731 of 1,523
Insured Institutions
9
#797 of 1,523
Deposits per Branch
$87M
#785 of 1,523
Deposits per Capita
$30,380
#372 of 1,523
Branches per 100k Pop.
34.9
#334 of 1,523
Median Institution Size
$427M
Median deposits of the institutions operating in the county. #61 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
76.2%
of market deposits held by banks with $100M to $50B in assets. #574 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
51.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2023 to 2025-27.1% over 2 years
$4.8B
2023
$3.6B
2024
$3.5B
2025

Branches: 54 in 2023 to 40 in 2025. Institutions: 11 to 9. Top-three share: 44.4% to 51.8%. Connecticut recoded its counties to planning regions in the FDIC data in 2023, so this county’s continuous trend begins in 2023.

Leading institutions by deposits

InstitutionDepositsShareBranchesvs 2023
The Torrington Savings Bank$773M22.2%8+9%
Northwest Community Bank$574M16.5%7-1%
Webster Bank, National Association$457M13.1%5-38%
Union Savings Bank$450M12.9%8-32%
NBT Bank, National Association$427M12.3%4no 2023 presence
The National Iron Bank$273M7.8%4+12%
Bank of America, National Association$196M5.6%1-59%
Manufacturers and Traders Trust Company$178M5.1%2-25%
Thomaston Savings Bank$155M4.5%1-41%

The 9 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2023 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2023 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the New Haven-Hartford-Waterbury market

Northwest Hills Planning Region is one of 7 counties that make up the New Haven-Hartford-Waterbury, CT market, a Combined Statistical Area (ranked #25 of 293 U.S. markets by economic output). It produces 2.6% of the market’s output and holds 3.4% of its deposits.

MeasureNorthwest Hills Planning RegionShare of New Haven-Hartford-Waterbury market
2024 GDP$5.2B2.6%
Deposits$3.5B3.4%
Population114,6904.2%

View the full New Haven-Hartford-Waterbury market profile →

Recruiting in Northwest Hills Planning Region

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Northwest Hills Planning Region, on a retained basis.

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