South Central Connecticut Planning Region, Connecticut, a core county of the New Haven-Hartford-Waterbury, CT market, holds $20.4B in deposits across 17 insured institutions and 131 branches. Bank of America is the largest deposit holder at 20.5% share. The top three banks hold 46% of deposits, which places the county in the Moderate band. Deposits have grown 2.0% since 2023 while the branch count fell by 18.1%. It produced $40.2B of real gross domestic product in 2024, ranking #116 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 160 in 2023 to 131 in 2026. Institutions: 25 to 17. Top-three share: 44% to 46%. Connecticut recoded its counties to planning regions in the FDIC data in 2023, so this county’s continuous trend begins in 2023.
Institutions by deposits
| Institution | Deposits | Share | vs 2023 deposits |
|---|---|---|---|
| Bank of America | $4.2B | 20.5% | -5% |
| KeyBank | $2.8B | 13.7% | +24% |
| Wells Fargo Bank | $2.4B | 11.7% | +22% |
| Manufacturers and Traders Trust Company | $2.0B | 9.7% | -7% |
| Webster Bank | $1.7B | 8.5% | +22% |
| TD Bank | $1.7B | 8.4% | -8% |
| Citizens Bank | $1.4B | 6.7% | -3% |
| JPMorgan Chase Bank | $1.2B | 5.7% | +16% |
| Ascend Bank | $978M | 4.8% | +12% |
| Liberty Bank | $778M | 3.8% | +35% |
| The Milford Bank | $461M | 2.3% | +2% |
| Bankwell Bank | $316M | 1.5% | +17% |
| Ion Bank | $300M | 1.5% | -3% |
| New Haven Bank | $155M | 0.8% | +15% |
| Essex Bank | $66M | 0.3% | +17% |
| Patriot Bank | $47M | 0.2% | -37% |
| Wilmington Trust | $0M | 0.0% | no 2023 presence |
The 17 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2023 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2023 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the New Haven-Hartford-Waterbury market
South Central Connecticut Planning Region is one of 7 counties that make up the New Haven-Hartford-Waterbury, CT market, a Combined Statistical Area (ranked #25 of 293 U.S. markets by economic output). It produces 20.3% of the market’s output and holds 19.7% of its deposits.
| Measure | South Central Connecticut Planning Region | Share of parent market |
|---|---|---|
| 2024 GDP | $40.2B | 20.3% |
| Deposits | $20.4B | 19.7% |
| Population | 578,741 | 21.4% |
View the full New Haven-Hartford-Waterbury market profile →
Recruiting in South Central Connecticut Planning Region
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like South Central Connecticut Planning Region.
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