South Central Connecticut Planning Region, Connecticut, a core county of the New Haven-Hartford-Waterbury, CT market, holds $20.0B in deposits across 17 insured institutions and 133 branches. Bank of America, National Association is the largest deposit holder at 20.2% share. The top three institutions hold 43.7% of deposits, which places the county in the fragmented band. Deposits have grown 0.0% since 2023 while the branch count fell by 27. It produces $40.2B of output, ranking #116 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 160 in 2023 to 133 in 2025. Institutions: 25 to 17. Top-three share: 43.8% to 43.7%. Connecticut recoded its counties to planning regions in the FDIC data in 2023, so this county’s continuous trend begins in 2023.
Leading institutions by deposits
| Institution | Deposits | Share | vs 2023 |
|---|---|---|---|
| Bank of America, National Association | $4.1B | 20.2% | -7% |
| KeyBank National Association | $2.7B | 13.5% | +20% |
| Manufacturers and Traders Trust Company | $2.0B | 10.0% | -6% |
| Wells Fargo Bank, National Association | $1.9B | 9.7% | 0% |
| TD Bank, National Association | $1.8B | 8.9% | -4% |
| Webster Bank, National Association | $1.7B | 8.7% | +22% |
| Citizens Bank, National Association | $1.6B | 8.1% | +15% |
| JPMorgan Chase Bank, National Association | $1.1B | 5.6% | +12% |
| The Guilford Savings Bank | $945M | 4.7% | +17% |
| Liberty Bank | $748M | 3.7% | +30% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2023 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2023 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the New Haven-Hartford-Waterbury market
South Central Connecticut Planning Region is one of 7 counties that make up the New Haven-Hartford-Waterbury, CT market, a Combined Statistical Area (ranked #25 of 293 U.S. markets by economic output). It produces 20.3% of the market’s output and holds 19.7% of its deposits.
| Measure | South Central Connecticut Planning Region | Share of New Haven-Hartford-Waterbury market |
|---|---|---|
| 2024 GDP | $40.2B | 20.3% |
| Deposits | $20.0B | 19.7% |
| Population | 578,741 | 21.4% |
View the full New Haven-Hartford-Waterbury market profile →
Recruiting in South Central Connecticut Planning Region
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like South Central Connecticut Planning Region, on a retained basis.
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