Market Intelligence

Naugatuck Valley Planning Region, CT

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market IntelligenceNew Haven-Hartford-Waterbury, CT › Naugatuck Valley Planning Region

Naugatuck Valley Planning Region, Connecticut, a core county of the New Haven-Hartford-Waterbury, CT market, holds $12.6B in deposits across 16 insured institutions and 107 branches. Webster Bank, National Association is the largest deposit holder at 24.3% share. The top three institutions hold 46.2% of deposits, which places the county in the moderately concentrated band. Deposits have grown 7.3% since 2023 while the branch count fell by 2. It produces $26.8B of output, ranking #176 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$26.8B
#176 of 1,523
Total Deposits
$12.6B
#171 of 1,523
Population
463,349
#161 of 1,523
GDP per Capita
$57,867
#402 of 1,523
Insured Institutions
16
#347 of 1,523
Deposits per Branch
$118M
#400 of 1,523
Deposits per Capita
$27,159
#501 of 1,523
Branches per 100k Pop.
23.1
#820 of 1,523
Median Institution Size
$461M
Median deposits of the institutions operating in the county. #51 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
30.5%
of market deposits held by banks with $100M to $50B in assets. #1,236 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
46.2%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2023 to 2025+7.3% over 2 years
$11.7B
2023
$12.5B
2024
$12.6B
2025

Branches: 109 in 2023 to 107 in 2025. Institutions: 16 to 16. Top-three share: 47.0% to 46.2%. Connecticut recoded its counties to planning regions in the FDIC data in 2023, so this county’s continuous trend begins in 2023.

Leading institutions by deposits

InstitutionDepositsShareBranchesvs 2023
Webster Bank, National Association$3.1B24.3%20+18%
Wells Fargo Bank, National Association$1.4B11.4%10-3%
Bank of America, National Association$1.3B10.6%6-9%
Ion Bank$1.3B10.4%15+10%
TD Bank, National Association$1.3B10.3%10+6%
Thomaston Savings Bank$1.3B10.2%12+17%
Manufacturers and Traders Trust Company$1.0B8.2%10-2%
Liberty Bank$505M4.0%6+8%
Newtown Savings Bank$416M3.3%6+5%
JPMorgan Chase Bank, National Association$355M2.8%3+26%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2023 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2023 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the New Haven-Hartford-Waterbury market

Naugatuck Valley Planning Region is one of 7 counties that make up the New Haven-Hartford-Waterbury, CT market, a Combined Statistical Area (ranked #25 of 293 U.S. markets by economic output). It produces 13.6% of the market’s output and holds 12.4% of its deposits.

MeasureNaugatuck Valley Planning RegionShare of New Haven-Hartford-Waterbury market
2024 GDP$26.8B13.6%
Deposits$12.6B12.4%
Population463,34917.1%

View the full New Haven-Hartford-Waterbury market profile →

Recruiting in Naugatuck Valley Planning Region

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Naugatuck Valley Planning Region, on a retained basis.

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