Market Intelligence

Pima County, AZ

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Pima County, Arizona, a core county of the Tucson-Nogales, AZ market, holds $18.6B in deposits across 18 insured institutions and 132 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 28.2% share. The top three institutions hold 70.3% of deposits, which places the county in the concentrated band. Deposits have fallen 0.3% since 2020 while the branch count fell by 22. It produces $52.8B of output, ranking #83 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$52.8B
#83 of 1,523
Total Deposits
$18.6B
#124 of 1,523
Population
1,074,685
#44 of 1,523
GDP per Capita
$49,086
#610 of 1,523
Insured Institutions
18
#271 of 1,523
Deposits per Branch
$141M
#228 of 1,523
Deposits per Capita
$17,340
#1,046 of 1,523
Branches per 100k Pop.
12.3
#1,395 of 1,523
Median Institution Size
$344M
Median deposits of the institutions operating in the county. #113 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
7.1%
of market deposits held by banks with $100M to $50B in assets. #1,490 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
70.3%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025-0.3% over 5 years
$18.7B
2020
$20.6B
2021
$23.0B
2022
$20.4B
2023
$19.2B
2024
$18.6B
2025

Branches: 154 in 2020 to 132 in 2025. Institutions: 20 to 18. Top-three share: 67.7% to 70.3%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
JPMorgan Chase Bank, National Association$5.3B28.2%30+15%
Wells Fargo Bank, National Association$4.4B23.5%25-12%
Bank of America, National Association$3.5B18.5%20+11%
PNC Bank, National Association$1.1B6.1%11-21%
Zions Bancorporation, N.A.$1.1B5.9%7+37%
BMO Bank National Association$822M4.4%11-49%
Western Alliance Bank$409M2.2%2+47%
U.S. Bank National Association$401M2.1%6+38%
Washington Federal Bank$399M2.1%7-7%
Pacific Premier Bank, National Association$289M1.6%2-23%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Tucson-Nogales market

Pima County is one of 2 counties that make up the Tucson-Nogales, AZ market, a Combined Statistical Area (ranked #69 of 293 U.S. markets by economic output). It produces 96.1% of the market’s output and holds 94.4% of its deposits.

MeasurePima CountyShare of Tucson-Nogales market
2024 GDP$52.8B96.1%
Deposits$18.6B94.4%
Population1,074,68595.6%

View the full Tucson-Nogales market profile →

Recruiting in Pima County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pima County, on a retained basis.

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