Market Intelligence

Pima County, AZ

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Pima County, Arizona, a core county of the Tucson-Nogales, AZ market, holds $18.6B in deposits across 18 insured institutions and 132 branches. JPMorgan Chase Bank, National Association is the largest deposit holder at 28.2% share. The top three banks hold 70% of deposits, which places the county in the Concentrated band. Deposits have fallen 0.3% since 2020 while the branch count fell by 14.3%. It produces $52.8B of output, ranking #83 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$52.8B
#83 of 1,523
Population
1,074,685
#44 of 1,523
GDP per Capita
$49,086
#610 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$18.6B
#124 of 1,523
Deposits per Capita
$17,340
#1,046 of 1,523
Deposits per Branch
$141M
#228 of 1,523
Competitive structure
Insured Institutions
18
#271 of 1,523
Branches per 100k Pop.
12.3
#1,395 of 1,523
Median Deposits per Institution
$344M
The median deposits booked by a single institution in the county. #113 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
15.2%
of county deposits held by banks with $100M to $100B in assets. #1,477 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
70%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-0.3% over 5 years
$18.7B
2020
$20.6B
2021
$23.0B
2022
$20.4B
2023
$19.2B
2024
$18.6B
2025

Branches: 154 in 2020 to 132 in 2025. Institutions: 20 to 18. Top-three share: 68% to 70%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
JPMorgan Chase Bank$5.3B28.2%30+15%
Wells Fargo Bank$4.4B23.5%25-12%
Bank of America$3.5B18.5%20+11%
PNC Bank$1.1B6.1%11-21%
Zions Bancorporation$1.1B5.9%7+37%
BMO Bank$822M4.4%11-49%
Western Alliance Bank$409M2.2%2+47%
U.S. Bank$401M2.2%6+38%
Washington Federal Bank$399M2.1%7-7%
Pacific Premier Bank$289M1.5%2-23%
Southwest Heritage Bank$255M1.4%3no 2020 presence
The Northern Trust Company$198M1.1%1-6%
First Interstate Bank$179M1.0%1+74%
Busey Bank$148M0.8%1no 2020 presence
First-Citizens Bank & Trust Company$140M0.8%1+4%
Glacier Bank$31M0.2%1+64%
Academy Bank$17M0.1%1+111%
First National Bank Texas$12M0.1%2+34%

The 18 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Tucson-Nogales market

Pima County is one of 2 counties that make up the Tucson-Nogales, AZ market, a Combined Statistical Area (ranked #69 of 293 U.S. markets by economic output). It produces 96.1% of the market’s output and holds 94.4% of its deposits.

MeasurePima CountyShare of parent market
2024 GDP$52.8B96.1%
Deposits$18.6B94.4%
Population1,074,68595.6%

View the full Tucson-Nogales market profile →

Recruiting in Pima County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pima County.

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