Pueblo County, Colorado, a core county of the Pueblo-Cañon City, CO market, holds $2.2B in deposits across 14 insured institutions and 35 branches. Wells Fargo Bank, National Association is the largest deposit holder at 17.7% share. The top three institutions hold 49.1% of deposits, which places the county in the moderately concentrated band. Deposits have grown 5.3% since 2020 while the branch count fell by 5. It produces $6.9B of output, ranking #480 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 40 in 2020 to 35 in 2025. Institutions: 14 to 14. Top-three share: 49.6% to 49.1%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank, National Association | $381M | 17.7% | -2% |
| U.S. Bank National Association | $374M | 17.4% | +2% |
| The Pueblo Bank and Trust Company | $304M | 14.1% | +16% |
| Zions Bancorporation, N.A. | $233M | 10.8% | +2% |
| Glacier Bank | $206M | 9.6% | +19% |
| InBank | $183M | 8.5% | no 2020 presence |
| The Colorado Bank and Trust Company of La Junta | $108M | 5.0% | +22% |
| Sunflower Bank, National Association | $94M | 4.3% | -8% |
| FirstOak Bank | $70M | 3.3% | +7% |
| TBK BANK, SSB | $58M | 2.7% | -20% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Pueblo-Cañon City market
Pueblo County is one of 2 counties that make up the Pueblo-Cañon City, CO market, a Combined Statistical Area (ranked #212 of 293 U.S. markets by economic output). It produces 81.2% of the market’s output and holds 74.2% of its deposits.
| Measure | Pueblo County | Share of Pueblo-Cañon City market |
|---|---|---|
| 2024 GDP | $6.9B | 81.2% |
| Deposits | $2.2B | 74.2% |
| Population | 169,277 | 77.2% |
View the full Pueblo-Cañon City market profile →
Recruiting in Pueblo County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pueblo County, on a retained basis.
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