Market Intelligence

Pueblo County, CO

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Pueblo County, Colorado, a core county of the Pueblo-Cañon City, CO market, holds $2.2B in deposits across 13 insured institutions and 34 branches. Wells Fargo Bank is the largest deposit holder at 17.8% share. The top three banks hold 51% of deposits, which places the county in the Moderate band. Deposits have fallen 5.9% since 2021 while the branch count fell by 10.5%. It produced $6.9B of real gross domestic product in 2024, ranking #480 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$6.9B
#480 of 1,523
Population
169,277
#415 of 1,523
GDP per Capita
$40,576
#884 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$2.2B
#617 of 1,523
Deposits per Capita
$13,249
#1,309 of 1,523
Deposits per Branch
$66M
#1,183 of 1,523
Competitive structure
Insured Institutions
13
#481 of 1,523
Branches per 100k Pop.
20.1
#999 of 1,523
Median Deposits per Institution
$124M
The median deposits booked by a single institution in the county. #719 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
65.2%
of county deposits held by banks with $100M to $100B in assets. #846 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
51%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-5.9% over 5 years
$2.4B
2021
$2.4B
2022
$2.2B
2023
$2.2B
2024
$2.2B
2025
$2.2B
2026

Branches: 38 in 2021 to 34 in 2026. Institutions: 14 to 13. Top-three share: 49% to 51%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wells Fargo Bank$399M17.8%2-8%
U.S. Bank$380M16.9%5-7%
PB&T Bank$365M16.3%4+15%
Zions Bancorporation$242M10.8%3-13%
Glacier Bank$208M9.3%4-25%
InBank$168M7.5%4-15%
The Colorado Bank and Trust Company of La Junta$124M5.5%1+41%
Sunflower Bank$89M3.9%2-18%
FirstOak Bank$72M3.2%10%
Academy Bank$62M2.8%3+69%
TBK Bank, SSB$56M2.5%2-21%
American Bank of Commerce$43M1.9%1+15%
Frontier Bank$36M1.6%2-4%

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Pueblo-Cañon City market

Pueblo County is one of 2 counties that make up the Pueblo-Cañon City, CO market, a Combined Statistical Area (ranked #212 of 293 U.S. markets by economic output). It produces 81.2% of the market’s output and holds 74.5% of its deposits.

MeasurePueblo CountyShare of parent market
2024 GDP$6.9B81.2%
Deposits$2.2B74.5%
Population169,27777.2%

View the full Pueblo-Cañon City market profile →

Recruiting in Pueblo County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pueblo County.

See how we help banks recruit commercial banking talent