Market Intelligence

Pueblo County, CO

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Pueblo County, Colorado, a core county of the Pueblo-Cañon City, CO market, holds $2.2B in deposits across 14 insured institutions and 35 branches. Wells Fargo Bank, National Association is the largest deposit holder at 17.7% share. The top three banks hold 49% of deposits, which places the county in the Moderate band. Deposits have grown 5.3% since 2020 while the branch count fell by 12.5%. It produces $6.9B of output, ranking #480 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$6.9B
#480 of 1,523
Population
169,277
#415 of 1,523
GDP per Capita
$40,576
#884 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.2B
#628 of 1,523
Deposits per Capita
$12,727
#1,316 of 1,523
Deposits per Branch
$62M
#1,223 of 1,523
Competitive structure
Insured Institutions
14
#430 of 1,523
Branches per 100k Pop.
20.7
#960 of 1,523
Median Deposits per Institution
$101M
The median deposits booked by a single institution in the county. #888 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
65.0%
of county deposits held by banks with $100M to $100B in assets. #899 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
49%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+5.3% over 5 years
$2.0B
2020
$2.4B
2021
$2.4B
2022
$2.2B
2023
$2.2B
2024
$2.2B
2025

Branches: 40 in 2020 to 35 in 2025. Institutions: 14 to 14. Top-three share: 50% to 49%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wells Fargo Bank$381M17.7%2-2%
U.S. Bank$374M17.4%5+2%
The Pueblo Bank and Trust Company$304M14.1%4+16%
Zions Bancorporation$233M10.8%3+2%
Glacier Bank$206M9.6%4+19%
InBank$183M8.5%4no 2020 presence
The Colorado Bank and Trust Company of La Junta$108M5.0%1+22%
Sunflower Bank$94M4.3%2-8%
FirstOak Bank$70M3.3%1+7%
TBK Bank, SSB$58M2.7%2-20%
Academy Bank$58M2.7%3+56%
American Bank of Commerce$39M1.8%1+30%
Frontier Bank$33M1.5%2-4%
NBH Bank$14M0.6%1-21%

The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Pueblo-Cañon City market

Pueblo County is one of 2 counties that make up the Pueblo-Cañon City, CO market, a Combined Statistical Area (ranked #212 of 293 U.S. markets by economic output). It produces 81.2% of the market’s output and holds 74.2% of its deposits.

MeasurePueblo CountyShare of parent market
2024 GDP$6.9B81.2%
Deposits$2.2B74.2%
Population169,27777.2%

View the full Pueblo-Cañon City market profile →

Recruiting in Pueblo County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pueblo County.

See how we help banks recruit commercial banking talent