Market Intelligence

Pueblo-Cañon City, CO

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Pueblo-Cañon City, CO

Pueblo-Cañon City, CO, a Combined Statistical Area, holds $3.0 billion in deposits across 16 insured institutions and 44 branches, and ranks #212 of 293 U.S. markets by economic output. Wells Fargo Bank is the largest deposit holder at 17.6% share. The top three banks hold 46% of deposits, which places the market in the Moderate band. Deposits have declined 6.5% since 2021 while the branch count fell by 10.2%.

Economic scale
2024 Real GDP
$8.5B
#212 of 293
Population
219K
#189 of 293
GDP per Capita
$38,562
#275 of 293
Deposit market
Deposits (SOD, 6/30/26)
$3.0B
#256 of 293
Deposits per Capita
$13,733
#283 of 293
Deposits per Branch
$68M
#274 of 293
Competitive structure
Insured Institutions
16
#185 of 293
Branches per 100k Pop.
20.1
#196 of 293
Median Deposits per Institution
$98M
The median deposits booked by a single institution in the market. #275 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
67.8%
of market deposits held by banks with $100M to $100B in assets. #129 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
46%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) -6.5% over 5 years
$3.2B
2021
$3.3B
2022
$3.0B
2023
$2.9B
2024
$2.9B
2025
$3.0B
2026

Branches: 49 in 2021 to 44 in 2026. Institutions: 17 to 16. Top-three share: 45% to 46%. Average deposits per branch: $68M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
Wells Fargo Bank$530M17.6%3-3%
U.S. Bank$439M14.6%6-4%
PB&T Bank$430M14.3%5+11%
Glacier Bank$365M12.1%6-18%
Sunflower Bank$270M9.0%3-3%
Zions Bancorporation$242M8.0%3-13%
InBank$194M6.4%5-22%
The Colorado Bank and Trust Company of La Junta$124M4.1%1+41%
FirstOak Bank$72M2.4%10%
High Country Bank$67M2.2%1+41%
Academy Bank$62M2.1%3+69%
TBK Bank, SSB$56M1.9%2-21%
Rocky Mountain Bank & Trust$49M1.6%1+25%
American Bank of Commerce$43M1.4%1+15%
Frontier Bank$36M1.2%2-4%
First Interstate Bank$34M1.1%1-75%

The 16 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Pueblo CountyColorado$6.9B169,27781.2%74.5%
Fremont CountyColorado$1.6B50,03918.8%25.5%

Recruiting in the Pueblo-Cañon City market

Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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