Pueblo-Cañon City, CO holds $2.9 billion in deposits across 17 insured institutions and 45 branches, ranking #212 of 293 U.S. markets by economic output. Wells Fargo Bank is the largest deposit holder at 17.1% share. The top three institutions hold 44.8% of deposits, which places the market in the fragmented band.
Deposit trend
Branches: 51 in 2020 to 45 in 2025. Institutions: 17 to 17. Top-three share: 43.7% to 44.8%. Deposits per branch: $65M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank | 0.5B | 17.1% | +2% |
| U.S. Bank | 0.4B | 14.8% | +5% |
| The Pueblo Bank and Trust Company | 0.4B | 12.9% | +18% |
| Glacier Bank | 0.4B | 12.7% | +18% |
| Sunflower Bank | 0.3B | 9.4% | +7% |
| Zions Bancorporation | 0.2B | 8.0% | +2% |
| InBank | 0.2B | 7.2% | new since 2020 |
| The Colorado Bank and Trust Company of La Junta | 0.1B | 3.7% | +22% |
| FirstOak Bank | 0.1B | 2.4% | +7% |
| High Country Bank | 0.1B | 2.1% | +52% |
The 10 largest of 17 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Pueblo County | Colorado | $6,868M | 169,277 | 81.2% |
| Fremont County | Colorado | $1,589M | 50,039 | 18.8% |
Recruiting in Pueblo
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
Start a confidential conversation