Market Intelligence

Pueblo-Cañon City, CO

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Pueblo-Cañon City, CO

Pueblo-Cañon City, CO, a Combined Statistical Area, holds $2.9 billion in deposits across 17 insured institutions and 45 branches, ranking #212 of 293 U.S. markets by economic output. Wells Fargo Bank is the largest deposit holder at 17.1% share. The top three institutions hold 44.8% of deposits, which places the market in the fragmented band.

Economic scale
2024 Real GDP
$8.5B
#212 of 293
Population
219K
#189 of 293
GDP per Capita
$38,562
#275 of 293
Deposit market
Total Deposits
$2.9B
#259 of 293
Deposits per Capita
$13,223
#289 of 293
Deposits per Branch
$65M
#280 of 293
Competitive structure
Insured Institutions
17
#178 of 293
Branches per 100k Pop.
20.5
#191 of 293
Median Deposits per Institution
$70M
The median deposits booked by a single institution in the market. #289 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
60.1%
of market deposits held by banks with $100M to $50B in assets. #139 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
44.8%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 +4.3% over 5 years
$2.8B
2020
$3.2B
2021
$3.3B
2022
$3.0B
2023
$2.9B
2024
$2.9B
2025

Branches: 51 in 2020 to 45 in 2025. Institutions: 17 to 17. Top-three share: 43.7% to 44.8%. Deposits per branch: $65M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
Wells Fargo Bank$0.5B17.1%3+2%
U.S. Bank$0.4B14.8%6+5%
The Pueblo Bank and Trust Company$0.4B12.9%5+18%
Glacier Bank$0.4B12.7%6+18%
Sunflower Bank$0.3B9.4%3+7%
Zions Bancorporation$0.2B8.0%3+2%
InBank$0.2B7.2%5no 2020 presence
The Colorado Bank and Trust Company of La Junta$0.1B3.7%1+22%
FirstOak Bank$0.1B2.4%1+7%
High Country Bank$0.1B2.1%1+52%
TBK Bank, SSB$58M2.0%2-20%
Academy Bank$58M2.0%3+56%
Rocky Mountain Bank & Trust$43M1.5%1+31%
American Bank of Commerce$39M1.3%1+30%
First Interstate Bank$34M1.2%1-73%
Frontier Bank$33M1.1%2-4%
NBH Bank$14M0.5%1-21%

The 17 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Pueblo CountyColorado$6.9B169,27781.2%74.2%
Fremont CountyColorado$1.6B50,03918.8%25.8%

Recruiting in the Pueblo-Cañon City market

No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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