Market Intelligence

Shasta County, CA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Shasta County, California, a core county of the Redding-Red Bluff, CA market, holds $4.5B in deposits across 12 insured institutions and 33 branches. Tri Counties Bank is the largest deposit holder at 24.0% share. The top three institutions hold 51.2% of deposits, which places the county in the moderately concentrated band. Deposits have grown 15.5% since 2020 while the branch count fell by 5.7%. It produces $9.2B of output, ranking #383 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$9.2B
#383 of 1,523
Population
181,648
#384 of 1,523
GDP per Capita
$50,562
#575 of 1,523
Deposit market
Total Deposits
$4.5B
#372 of 1,523
Deposits per Capita
$24,671
#619 of 1,523
Deposits per Branch
$136M
#252 of 1,523
Competitive structure
Insured Institutions
12
#544 of 1,523
Branches per 100k Pop.
18.2
#1,126 of 1,523
Median Deposits per Institution
$417M
The median deposits booked by a single institution in the county. #64 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
42.4%
of county deposits held by banks with $100M to $50B in assets. #1,082 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
51.2%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+15.5% over 5 years
$3.9B
2020
$4.5B
2021
$5.2B
2022
$4.5B
2023
$4.5B
2024
$4.5B
2025

Branches: 35 in 2020 to 33 in 2025. Institutions: 13 to 12. Top-three share: 56.0% to 51.2%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
Tri Counties Bank$1.1B24.0%10+5%
Bank of America$672M15.0%2+18%
U.S. Bank$549M12.2%4+20%
Umpqua Bank$466M10.4%3+461%
JPMorgan Chase Bank$449M10.0%2+44%
Wells Fargo Bank$444M9.9%2+15%
Cornerstone Community Bank$390M8.7%3+79%
Five Star Bank$197M4.4%1+133%
Plumas Bank$116M2.6%2+28%
Golden Valley Bank$54M1.2%2no 2020 presence
Banner Bank$38M0.9%1-4%
Mechanics Bank$30M0.7%1-11%

The 12 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Redding-Red Bluff market

Shasta County is one of 2 counties that make up the Redding-Red Bluff, CA market, a Combined Statistical Area (ranked #183 of 293 U.S. markets by economic output). It produces 80.9% of the market’s output and holds 81.5% of its deposits.

MeasureShasta CountyShare of parent market
2024 GDP$9.2B80.9%
Deposits$4.5B81.5%
Population181,64873.7%

View the full Redding-Red Bluff market profile →

Recruiting in Shasta County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Shasta County.

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