Redding-Red Bluff, CA holds $5.5 billion in deposits across 12 insured institutions and 46 branches, ranking #183 of 293 U.S. markets by economic output. Tri Counties Bank is the largest deposit holder at 20.3% share. The top three institutions hold 45.5% of deposits, which places the market in the moderate band. Deposits have grown 13% since 2020 while the branch count fell by 3.
Deposit trend
Branches: 49 in 2020 to 46 in 2025. Institutions: 13 to 12. Top-three share: 48.6% to 45.5%. Deposits per branch: $120M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Tri Counties Bank | 1.1B | 20.3% | +5% |
| U.S. Bank | 0.7B | 13.0% | +40% |
| Bank of America | 0.7B | 12.2% | -4% |
| Umpqua Bank | 0.6B | 11.4% | +153% |
| Wells Fargo Bank | 0.6B | 11.2% | +18% |
| Cornerstone Community Bank | 0.6B | 10.6% | +70% |
| JPMorgan Chase Bank | 0.5B | 9.6% | +54% |
| Five Star Bank | 0.2B | 3.6% | +132% |
| Banner Bank | 0.2B | 3.2% | +3% |
| Plumas Bank | 0.1B | 2.1% | +29% |
The 10 largest of 12 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Shasta County | California | $9,184M | 181,648 | 80.9% |
| Tehama County | California | $2,175M | 64,665 | 19.1% |
Recruiting in Redding
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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