Walton County, Florida, a core county of the Crestview-Fort Walton Beach-Destin, FL market, holds $2.9B in deposits across 20 insured institutions and 38 branches. Regions Bank is the largest deposit holder at 21.2% share. The top three institutions hold 48.4% of deposits, which places the county in the moderately concentrated band. Deposits have grown 65.7% since 2020 while the branch count rose by 8. It produces $4.9B of output, ranking #604 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 30 in 2020 to 38 in 2025. Institutions: 14 to 20. Top-three share: 58.7% to 48.4%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Regions Bank | $615M | 21.2% | +16% |
| Trustmark National Bank | $480M | 16.6% | +35% |
| Gulf Coast Bank and Trust Company | $306M | 10.6% | no 2020 presence |
| Hancock Whitney Bank | $217M | 7.5% | +93% |
| Renasant Bank | $208M | 7.2% | no 2020 presence |
| United Community Bank | $172M | 5.9% | no 2020 presence |
| Community Bank of Mississippi | $170M | 5.9% | +22% |
| Wells Fargo Bank, National Association | $137M | 4.7% | +15% |
| Truist Bank | $106M | 3.7% | +3% |
| United Fidelity Bank, fsb | $84M | 2.9% | no 2020 presence |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Crestview-Fort Walton Beach-Destin market
Walton County is one of 2 counties that make up the Crestview-Fort Walton Beach-Destin, FL market, a Metropolitan Statistical Area (ranked #135 of 293 U.S. markets by economic output). It produces 24.6% of the market’s output and holds 36.2% of its deposits.
| Measure | Walton County | Share of Crestview-Fort Walton Beach-Destin market |
|---|---|---|
| 2024 GDP | $4.9B | 24.6% |
| Deposits | $2.9B | 36.2% |
| Population | 93,288 | 29.6% |
View the full Crestview-Fort Walton Beach-Destin market profile →
Recruiting in Walton County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Walton County, on a retained basis.
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