Market Intelligence

Walton County, FL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Walton County, Florida, a core county of the Crestview-Fort Walton Beach-Destin, FL market, holds $2.9B in deposits across 20 insured institutions and 38 branches. Regions Bank is the largest deposit holder at 21.2% share. The top three banks hold 48% of deposits, which places the county in the Moderate band. Deposits have grown 65.7% since 2020 while the branch count rose by 26.7%. It produces $4.9B of output, ranking #604 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$4.9B
#604 of 1,523
Population
93,288
#647 of 1,523
GDP per Capita
$52,349
#514 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.9B
#509 of 1,523
Deposits per Capita
$31,050
#348 of 1,523
Deposits per Branch
$76M
#971 of 1,523
Competitive structure
Insured Institutions
20
#223 of 1,523
Branches per 100k Pop.
40.7
#208 of 1,523
Median Deposits per Institution
$81M
The median deposits booked by a single institution in the county. #1,071 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
70.4%
of county deposits held by banks with $100M to $100B in assets. #792 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
48%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+65.7% over 5 years
$1.7B
2020
$2.3B
2021
$2.6B
2022
$2.4B
2023
$2.5B
2024
$2.9B
2025

Branches: 30 in 2020 to 38 in 2025. Institutions: 14 to 20. Top-three share: 59% to 48%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Regions Bank$615M21.2%6+16%
Trustmark National Bank$480M16.6%5+35%
Gulf Coast Bank and Trust Company$306M10.6%1no 2020 presence
Hancock Whitney Bank$217M7.5%1+93%
Renasant Bank$208M7.2%3no 2020 presence
United Community Bank$172M5.9%2no 2020 presence
Community Bank of Mississippi$170M5.9%1+22%
Wells Fargo Bank$137M4.7%2+15%
Truist Bank$106M3.7%2+3%
United Fidelity Bank, fsb$84M2.9%1no 2020 presence
Cadence Bank$77M2.7%1+95%
Ameris Bank$67M2.3%1+40%
FNBT Bank$64M2.2%2+56%
PNB Community Bank$47M1.6%2+38%
Centennial Bank$46M1.6%2-10%
BankPlus$31M1.1%1no 2020 presence
CCB Community Bank$21M0.7%1no 2020 presence
Capital City Bank$21M0.7%2no 2020 presence
First Security Bank$14M0.5%1no 2020 presence
First National Bank of Decatur County$13M0.4%1no 2020 presence

The 20 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Crestview-Fort Walton Beach-Destin market

Walton County is one of 2 counties that make up the Crestview-Fort Walton Beach-Destin, FL market, a Metropolitan Statistical Area (ranked #135 of 293 U.S. markets by economic output). It produces 24.6% of the market’s output and holds 36.2% of its deposits.

MeasureWalton CountyShare of parent market
2024 GDP$4.9B24.6%
Deposits$2.9B36.2%
Population93,28829.6%

View the full Crestview-Fort Walton Beach-Destin market profile →

Recruiting in Walton County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Walton County.

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