Walton County, Florida, a core county of the Crestview-Fort Walton Beach-Destin, FL market, holds $3.1B in deposits across 20 insured institutions and 38 branches. Regions Bank is the largest deposit holder at 20.1% share. The top three banks hold 45% of deposits, which places the county in the Moderate band. Deposits have grown 34.4% since 2021 while the branch count rose by 26.7%. It produced $4.9B of real gross domestic product in 2024, ranking #604 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 30 in 2021 to 38 in 2026. Institutions: 14 to 20. Top-three share: 59% to 45%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Regions Bank | $622M | 20.1% | -15% |
| Gulf Coast Bank and Trust Company | $403M | 13.0% | no 2021 presence |
| Trustmark Bank | $380M | 12.3% | -12% |
| Hancock Whitney Bank | $274M | 8.9% | +73% |
| Renasant Bank | $221M | 7.2% | +48% |
| Community Bank of Mississippi | $206M | 6.7% | +11% |
| United Community Bank | $203M | 6.5% | +129% |
| Wells Fargo Bank | $149M | 4.8% | +3% |
| Truist Bank | $113M | 3.6% | -18% |
| United Fidelity Bank, fsb | $110M | 3.6% | no 2021 presence |
| The Huntington National Bank | $66M | 2.1% | +21% |
| FNBT Bank | $66M | 2.1% | +50% |
| Ameris Bank | $59M | 1.9% | +8% |
| Centennial Bank | $54M | 1.7% | -25% |
| PNB Community Bank | $47M | 1.5% | +18% |
| Capital City Bank | $40M | 1.3% | no 2021 presence |
| BankPlus | $30M | 1.0% | +238% |
| CCB Community Bank | $20M | 0.7% | no 2021 presence |
| First Security Bank | $18M | 0.6% | no 2021 presence |
| First National Bank of Decatur County | $12M | 0.4% | no 2021 presence |
The 20 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Crestview-Fort Walton Beach-Destin market
Walton County is one of 2 counties that make up the Crestview-Fort Walton Beach-Destin, FL market, a Metropolitan Statistical Area (ranked #135 of 293 U.S. markets by economic output). It produces 24.6% of the market’s output and holds 37.1% of its deposits.
| Measure | Walton County | Share of parent market |
|---|---|---|
| 2024 GDP | $4.9B | 24.6% |
| Deposits | $3.1B | 37.1% |
| Population | 93,288 | 29.6% |
View the full Crestview-Fort Walton Beach-Destin market profile →
Recruiting in Walton County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Walton County.
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