Okaloosa County, Florida, a core county of the Crestview-Fort Walton Beach-Destin, FL market, holds $5.3B in deposits across 22 insured institutions and 54 branches. Pinnacle Bank is the largest deposit holder at 14.1% share. The top three banks hold 39% of deposits, which places the county in the Fragmented band. Deposits have fallen 5.0% since 2021 while the branch count fell by 14.3%. It produced $15.0B of real gross domestic product in 2024, ranking #270 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 63 in 2021 to 54 in 2026. Institutions: 23 to 22. Top-three share: 37% to 39%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Pinnacle Bank | $743M | 14.1% | -4% |
| Regions Bank | $663M | 12.6% | +1% |
| Hancock Whitney Bank | $628M | 12.0% | +8% |
| Bank of America | $523M | 10.0% | -17% |
| FNBT Bank | $475M | 9.0% | +3% |
| Wells Fargo Bank | $388M | 7.4% | -1% |
| United Fidelity Bank, fsb | $329M | 6.3% | +79% |
| Renasant Bank | $281M | 5.3% | -38% |
| PNC Bank | $192M | 3.7% | -41% |
| Trustmark Bank | $158M | 3.0% | -24% |
| Truist Bank | $135M | 2.6% | -13% |
| CCB Community Bank | $127M | 2.4% | 0% |
| ServisFirst Bank | $102M | 2.0% | +79% |
| SmartBank | $99M | 1.9% | -33% |
| PNB Community Bank | $94M | 1.8% | +16% |
| Community Bank of Mississippi | $80M | 1.5% | -14% |
| United Community Bank | $58M | 1.1% | 0% |
| The Huntington National Bank | $55M | 1.0% | +39% |
| Centennial Bank | $47M | 0.9% | -40% |
| Origin Bank | $41M | 0.8% | no 2021 presence |
| MidSouth Bank | $28M | 0.5% | +29% |
| River Bank & Trust | $7M | 0.1% | no 2021 presence |
The 22 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Crestview-Fort Walton Beach-Destin market
Okaloosa County is one of 2 counties that make up the Crestview-Fort Walton Beach-Destin, FL market, a Metropolitan Statistical Area (ranked #135 of 293 U.S. markets by economic output). It produces 75.4% of the market’s output and holds 62.9% of its deposits.
| Measure | Okaloosa County | Share of parent market |
|---|---|---|
| 2024 GDP | $15.0B | 75.4% |
| Deposits | $5.3B | 62.9% |
| Population | 221,810 | 70.4% |
View the full Crestview-Fort Walton Beach-Destin market profile →
Recruiting in Okaloosa County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Okaloosa County.
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