Market Intelligence

Okaloosa County, FL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Okaloosa County, Florida, a core county of the Crestview-Fort Walton Beach-Destin, FL market, holds $5.1B in deposits across 21 insured institutions and 54 branches. Synovus Bank is the largest deposit holder at 15.8% share. The top three banks hold 39% of deposits, which places the county in the Fragmented band. Deposits have grown 9.8% since 2020 while the branch count fell by 16.9%. It produces $15.0B of output, ranking #270 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$15.0B
#270 of 1,523
Population
221,810
#323 of 1,523
GDP per Capita
$67,649
#223 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$5.1B
#331 of 1,523
Deposits per Capita
$22,970
#719 of 1,523
Deposits per Branch
$94M
#671 of 1,523
Competitive structure
Insured Institutions
21
#200 of 1,523
Branches per 100k Pop.
24.3
#752 of 1,523
Median Deposits per Institution
$127M
The median deposits booked by a single institution in the county. #669 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
63.6%
of county deposits held by banks with $100M to $100B in assets. #922 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
39%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+9.8% over 5 years
$4.6B
2020
$5.5B
2021
$6.2B
2022
$5.3B
2023
$5.4B
2024
$5.1B
2025

Branches: 65 in 2020 to 54 in 2025. Institutions: 22 to 21. Top-three share: 38% to 39%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Synovus Bank$807M15.8%5+19%
Regions Bank$631M12.4%7+14%
Bank of America$554M10.9%3+5%
Hancock Whitney Bank$532M10.4%4+25%
FNBT Bank$461M9.1%7+17%
Wells Fargo Bank$358M7.0%3-2%
United Fidelity Bank, fsb$304M6.0%1no 2020 presence
Renasant Bank$304M6.0%4+1,939%
PNC Bank$185M3.6%4-46%
Trustmark National Bank$132M2.6%2+2%
Truist Bank$127M2.5%2-31%
CCB Community Bank$125M2.4%2+7%
ServisFirst Bank$101M2.0%1no 2020 presence
SmartBank$97M1.9%1+16%
PNB Community Bank$96M1.9%1+35%
Community Bank of Mississippi$72M1.4%2+11%
United Community Bank$64M1.2%1no 2020 presence
Centennial Bank$48M0.9%1+1%
Cadence Bank$44M0.9%1+57%
Origin Bank$27M0.5%1no 2020 presence
MidSouth Bank$27M0.5%1+42%

The 21 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Crestview-Fort Walton Beach-Destin market

Okaloosa County is one of 2 counties that make up the Crestview-Fort Walton Beach-Destin, FL market, a Metropolitan Statistical Area (ranked #135 of 293 U.S. markets by economic output). It produces 75.4% of the market’s output and holds 63.8% of its deposits.

MeasureOkaloosa CountyShare of parent market
2024 GDP$15.0B75.4%
Deposits$5.1B63.8%
Population221,81070.4%

View the full Crestview-Fort Walton Beach-Destin market profile →

Recruiting in Okaloosa County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Okaloosa County.

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