Okaloosa County, Florida, a core county of the Crestview-Fort Walton Beach-Destin, FL market, holds $5.1B in deposits across 21 insured institutions and 54 branches. Synovus Bank is the largest deposit holder at 15.8% share. The top three institutions hold 39.1% of deposits, which places the county in the fragmented band. Deposits have grown 9.8% since 2020 while the branch count fell by 11. It produces $15.0B of output, ranking #270 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 65 in 2020 to 54 in 2025. Institutions: 22 to 21. Top-three share: 37.9% to 39.1%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Synovus Bank | $807M | 15.8% | +19% |
| Regions Bank | $631M | 12.4% | +14% |
| Bank of America, National Association | $554M | 10.9% | +5% |
| Hancock Whitney Bank | $532M | 10.4% | +25% |
| FNBT BANK | $461M | 9.1% | +17% |
| Wells Fargo Bank, National Association | $358M | 7.0% | -2% |
| United Fidelity Bank, fsb | $304M | 6.0% | no 2020 presence |
| Renasant Bank | $304M | 6.0% | +1,939% |
| PNC Bank, National Association | $185M | 3.6% | -46% |
| Trustmark National Bank | $132M | 2.6% | +2% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Crestview-Fort Walton Beach-Destin market
Okaloosa County is one of 2 counties that make up the Crestview-Fort Walton Beach-Destin, FL market, a Metropolitan Statistical Area (ranked #135 of 293 U.S. markets by economic output). It produces 75.4% of the market’s output and holds 63.8% of its deposits.
| Measure | Okaloosa County | Share of Crestview-Fort Walton Beach-Destin market |
|---|---|---|
| 2024 GDP | $15.0B | 75.4% |
| Deposits | $5.1B | 63.8% |
| Population | 221,810 | 70.4% |
View the full Crestview-Fort Walton Beach-Destin market profile →
Recruiting in Okaloosa County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Okaloosa County, on a retained basis.
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