Crestview-Fort Walton Beach-Destin, FL, a Metropolitan Statistical Area, holds $8.3 billion in deposits across 28 insured institutions and 92 branches, and ranks #135 of 293 U.S. markets by economic output. Regions Bank is the largest deposit holder at 15.4% share. The top three banks hold 35% of deposits, which places the market in the Fragmented band. Deposits have grown 6.6% since 2021 while the branch count fell by 1.1%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 93 in 2021 to 92 in 2026. Institutions: 25 to 28. Top-three share: 37% to 35%. Average deposits per branch: $91M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Regions Bank | $1.3B | 15.4% | -7% |
| Hancock Whitney Bank | $902M | 10.8% | +22% |
| Pinnacle Bank | $743M | 8.9% | -4% |
| FNBT Bank | $541M | 6.5% | +7% |
| Trustmark Bank | $538M | 6.4% | -16% |
| Wells Fargo Bank | $537M | 6.4% | 0% |
| Bank of America | $523M | 6.3% | -17% |
| Renasant Bank | $502M | 6.0% | -17% |
| United Fidelity Bank, fsb | $439M | 5.3% | +139% |
| Gulf Coast Bank and Trust Company | $403M | 4.8% | no 2021 presence |
| Community Bank of Mississippi | $285M | 3.4% | +2% |
| United Community Bank | $260M | 3.1% | +78% |
| Truist Bank | $247M | 3.0% | -16% |
| PNC Bank | $192M | 2.3% | -41% |
| CCB Community Bank | $147M | 1.8% | +16% |
| PNB Community Bank | $140M | 1.7% | +17% |
| The Huntington National Bank | $122M | 1.5% | +29% |
| ServisFirst Bank | $102M | 1.2% | +79% |
| Centennial Bank | $101M | 1.2% | -32% |
| SmartBank | $99M | 1.2% | -33% |
| Ameris Bank | $59M | 0.7% | +8% |
| Origin Bank | $41M | 0.5% | no 2021 presence |
| Capital City Bank | $40M | 0.5% | no 2021 presence |
| BankPlus | $30M | 0.4% | +238% |
| MidSouth Bank | $28M | 0.3% | +29% |
| First Security Bank | $18M | 0.2% | no 2021 presence |
| First National Bank of Decatur County | $12M | 0.1% | no 2021 presence |
| River Bank & Trust | $7M | 0.1% | no 2021 presence |
The 28 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Okaloosa County | Florida | $15.0B | 221,810 | 75.4% | 62.9% |
| Walton County | Florida | $4.9B | 93,288 | 24.6% | 37.1% |
Recruiting in the Crestview-Fort Walton Beach-Destin market
No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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