Crestview-Fort Walton Beach-Destin, FL, a Metropolitan Statistical Area, holds $8.0 billion in deposits across 27 insured institutions and 92 branches, ranking #135 of 293 U.S. markets by economic output. Regions Bank is the largest deposit holder at 15.6% share. The top three institutions hold 35.1% of deposits, which places the market in the fragmented band. Deposits have grown 25.0% since 2020 while the branch count fell by 3.2%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 95 in 2020 to 92 in 2025. Institutions: 24 to 27. Top-three share: 36.0% to 35.1%. Deposits per branch: $87M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Regions Bank | $1.3B | 15.6% | +15% |
| Synovus Bank | $0.8B | 10.1% | +19% |
| Hancock Whitney Bank | $0.8B | 9.4% | +39% |
| Trustmark National Bank | $0.6B | 7.7% | +26% |
| Bank of America | $0.6B | 6.9% | +5% |
| FNBT Bank | $0.5B | 6.6% | +21% |
| Renasant Bank | $0.5B | 6.4% | +3,334% |
| Wells Fargo Bank | $0.5B | 6.2% | +2% |
| United Fidelity Bank, fsb | $0.4B | 4.9% | no 2020 presence |
| Gulf Coast Bank and Trust Company | $0.3B | 3.8% | no 2020 presence |
| Community Bank of Mississippi | $242M | 3.0% | +19% |
| United Community Bank | $235M | 2.9% | no 2020 presence |
| Truist Bank | $233M | 2.9% | -19% |
| PNC Bank | $185M | 2.3% | -46% |
| CCB Community Bank | $145M | 1.8% | +25% |
| PNB Community Bank | $142M | 1.8% | +36% |
| Cadence Bank | $122M | 1.5% | +79% |
| ServisFirst Bank | $101M | 1.3% | no 2020 presence |
| SmartBank | $97M | 1.2% | +16% |
| Centennial Bank | $95M | 1.2% | -5% |
| Ameris Bank | $67M | 0.8% | +40% |
| BankPlus | $31M | 0.4% | no 2020 presence |
| Origin Bank | $27M | 0.3% | no 2020 presence |
| MidSouth Bank | $27M | 0.3% | +42% |
| Capital City Bank | $21M | 0.3% | no 2020 presence |
| First Security Bank | $14M | 0.2% | no 2020 presence |
| First National Bank of Decatur County | $13M | 0.2% | no 2020 presence |
The 27 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Okaloosa County | Florida | $15.0B | 221,810 | 75.4% | 63.8% |
| Walton County | Florida | $4.9B | 93,288 | 24.6% | 36.2% |
Recruiting in the Crestview-Fort Walton Beach-Destin market
No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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