Crestview-Fort Walton Beach-Destin, FL holds $8.0 billion in deposits across 27 insured institutions and 92 branches, ranking #135 of 293 U.S. markets by economic output. Regions Bank is the largest deposit holder at 15.6% share. The top three institutions hold 35.1% of deposits, which places the market in the fragmented band. Deposits have grown 25% since 2020 while the branch count fell by 3.
Deposit trend
Branches: 95 in 2020 to 92 in 2025. Institutions: 24 to 27. Top-three share: 36.0% to 35.1%. Deposits per branch: $87M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Regions Bank | 1.3B | 15.6% | +14% |
| Synovus Bank | 0.8B | 10.1% | +19% |
| Hancock Whitney Bank | 0.8B | 9.4% | +39% |
| Trustmark National Bank | 0.6B | 7.7% | +26% |
| Bank of America | 0.6B | 6.9% | +5% |
| FNBT BANK | 0.5B | 6.6% | +21% |
| Renasant Bank | 0.5B | 6.4% | +3334% |
| Wells Fargo Bank | 0.5B | 6.2% | +2% |
| United Fidelity Bank, fsb | 0.4B | 4.9% | new since 2020 |
| Gulf Coast Bank and Trust Company | 0.3B | 3.8% | new since 2020 |
The 10 largest of 27 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Okaloosa County | Florida | $15,005M | 221,810 | 75.4% |
| Walton County | Florida | $4,884M | 93,288 | 24.6% |
Recruiting in Crestview
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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