Market Intelligence

Beaufort County, SC

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Beaufort County, South Carolina, a core county of the Hilton Head Island-Bluffton-Port Royal, SC market, holds $6.6B in deposits across 20 insured institutions and 52 branches. Coastal States Bank is the largest deposit holder at 17.9% share. The top three banks hold 46% of deposits, which places the county in the Moderate band. Deposits have grown 30.1% since 2020 while the branch count fell by 8.8%. It produces $10.0B of output, ranking #361 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$10.0B
#361 of 1,523
Population
204,433
#352 of 1,523
GDP per Capita
$48,734
#616 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$6.6B
#274 of 1,523
Deposits per Capita
$32,050
#307 of 1,523
Deposits per Branch
$126M
#331 of 1,523
Competitive structure
Insured Institutions
20
#205 of 1,523
Branches per 100k Pop.
25.4
#689 of 1,523
Median Deposits per Institution
$151M
The median deposits booked by a single institution in the county. #520 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
44.9%
of county deposits held by banks with $100M to $100B in assets. #1,163 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
46%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+30.1% over 5 years
$5.0B
2020
$5.9B
2021
$6.8B
2022
$6.8B
2023
$6.5B
2024
$6.6B
2025

Branches: 57 in 2020 to 52 in 2025. Institutions: 19 to 20. Top-three share: 44% to 46%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Coastal States Bank$1.2B17.9%5+108%
Wells Fargo Bank$957M14.6%5+11%
Bank of America$865M13.2%3+15%
SouthState Bank$857M13.1%6+39%
Truist Bank$645M9.8%5+7%
TD Bank$614M9.4%5+46%
First-Citizens Bank & Trust Company$247M3.8%2+23%
South Atlantic Bank$247M3.8%3+94%
Regions Bank$214M3.3%3+24%
Palmetto State Bank$156M2.4%3-3%
Ameris Bank$146M2.2%1+30%
Synovus Bank$104M1.6%2+5%
First Federal Bank$102M1.6%2+6%
Pinnacle Bank$63M1.0%1+10%
PNC Bank$51M0.8%1+82%
First Century Bank$49M0.7%1no 2020 presence
United Community Bank$42M0.6%1+15%
Fifth Third Bank$17M0.3%1no 2020 presence
Woodforest National Bank$2M<0.1%1+41%
AMG National Trust Bank$0M0.0%1no 2020 presence

The 20 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Hilton Head Island-Bluffton-Port Royal market

Beaufort County is one of 2 counties that make up the Hilton Head Island-Bluffton-Port Royal, SC market, a Metropolitan Statistical Area (ranked #181 of 293 U.S. markets by economic output). It produces 86.0% of the market’s output and holds 94.3% of its deposits.

MeasureBeaufort CountyShare of parent market
2024 GDP$10.0B86.0%
Deposits$6.6B94.3%
Population204,43384.1%

View the full Hilton Head Island-Bluffton-Port Royal market profile →

Recruiting in Beaufort County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Beaufort County.

See how we help banks recruit commercial banking talent