Market Intelligence

Beaufort County, SC

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Beaufort County, South Carolina, a core county of the Hilton Head Island-Bluffton-Port Royal, SC market, holds $6.6B in deposits across 20 insured institutions and 52 branches. Coastal States Bank is the largest deposit holder at 17.9% share. The top three institutions hold 45.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 30.1% since 2020 while the branch count fell by 5. It produces $10.0B of output, ranking #361 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$10.0B
#361 of 1,523
Total Deposits
$6.6B
#274 of 1,523
Population
204,433
#352 of 1,523
GDP per Capita
$48,734
#616 of 1,523
Insured Institutions
20
#205 of 1,523
Deposits per Branch
$126M
#331 of 1,523
Deposits per Capita
$32,050
#307 of 1,523
Branches per 100k Pop.
25.4
#689 of 1,523
Median Institution Size
$151M
Median deposits of the institutions operating in the county. #520 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
29.3%
of market deposits held by banks with $100M to $50B in assets. #1,252 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
45.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+30.1% over 5 years
$5.0B
2020
$5.9B
2021
$6.8B
2022
$6.8B
2023
$6.5B
2024
$6.6B
2025

Branches: 57 in 2020 to 52 in 2025. Institutions: 19 to 20. Top-three share: 44.3% to 45.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Coastal States Bank$1.2B17.9%5+108%
Wells Fargo Bank, National Association$957M14.6%5+11%
Bank of America, National Association$865M13.2%3+15%
SouthState Bank, National Association$857M13.1%6+39%
Truist Bank$645M9.8%5+7%
TD Bank, National Association$614M9.4%5+46%
First-Citizens Bank & Trust Company$247M3.8%2+23%
South Atlantic Bank$247M3.8%3+94%
Regions Bank$214M3.3%3+24%
Palmetto State Bank$156M2.4%3-3%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Hilton Head Island-Bluffton-Port Royal market

Beaufort County is one of 2 counties that make up the Hilton Head Island-Bluffton-Port Royal, SC market, a Metropolitan Statistical Area (ranked #181 of 293 U.S. markets by economic output). It produces 86.0% of the market’s output and holds 94.3% of its deposits.

MeasureBeaufort CountyShare of Hilton Head Island-Bluffton-Port Royal market
2024 GDP$10.0B86.0%
Deposits$6.6B94.3%
Population204,43384.1%

View the full Hilton Head Island-Bluffton-Port Royal market profile →

Recruiting in Beaufort County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Beaufort County, on a retained basis.

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