Hilton Head Island-Bluffton-Port Royal, SC holds $7.0 billion in deposits across 21 insured institutions and 56 branches, ranking #181 of 293 U.S. markets by economic output. Coastal States Bank is the largest deposit holder at 16.9% share. The top three institutions hold 46.9% of deposits, which places the market in the moderate band. Deposits have grown 32% since 2020 while the branch count fell by 5.
Deposit trend
Branches: 61 in 2020 to 56 in 2025. Institutions: 20 to 21. Top-three share: 45.7% to 46.9%. Deposits per branch: $124M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Coastal States Bank | 1.2B | 16.9% | +108% |
| SouthState Bank | 1.1B | 16.2% | +42% |
| Wells Fargo Bank | 1.0B | 13.8% | +11% |
| Bank of America | 0.9B | 12.4% | +15% |
| Truist Bank | 0.6B | 9.3% | +7% |
| TD Bank | 0.6B | 8.8% | +46% |
| Regions Bank | 0.3B | 3.6% | +29% |
| First-Citizens Bank & Trust Company | 0.3B | 3.6% | +23% |
| South Atlantic Bank | 0.3B | 3.6% | +94% |
| Palmetto State Bank | 0.2B | 2.2% | -3% |
The 10 largest of 21 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Beaufort County | South Carolina | $9,963M | 204,433 | 86.0% |
| Jasper County | South Carolina | $1,616M | 38,533 | 14.0% |
Recruiting in Hilton Head Island
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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