Hilton Head Island-Bluffton-Port Royal, SC, a Metropolitan Statistical Area, holds $7.0 billion in deposits across 21 insured institutions and 57 branches, and ranks #181 of 293 U.S. markets by economic output. Coastal States Bank is the largest deposit holder at 17.0% share. The top three banks hold 47% of deposits, which places the market in the Moderate band. Deposits have grown 12.7% since 2021 while the branch count fell by 3.4%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 59 in 2021 to 57 in 2026. Institutions: 20 to 21. Top-three share: 46% to 47%. Average deposits per branch: $122M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Coastal States Bank | $1.2B | 17.0% | +64% |
| SouthState Bank | $1.1B | 16.2% | +15% |
| Wells Fargo Bank | $988M | 14.2% | -1% |
| Bank of America | $837M | 12.0% | -5% |
| Truist Bank | $612M | 8.8% | -11% |
| TD Bank | $591M | 8.5% | +14% |
| South Atlantic Bank | $298M | 4.3% | +84% |
| Regions Bank | $243M | 3.5% | +2% |
| First-Citizens Bank & Trust Company | $241M | 3.5% | -5% |
| Pinnacle Bank | $166M | 2.4% | -13% |
| Palmetto State Bank | $159M | 2.3% | -20% |
| Ameris Bank | $142M | 2.0% | +16% |
| First Federal Bank | $94M | 1.3% | -15% |
| Bank of the Lowcountry | $87M | 1.3% | +109% |
| PNC Bank | $59M | 0.8% | +53% |
| Fifth Third Bank | $48M | 0.7% | no 2021 presence |
| United Community Bank | $43M | 0.6% | -4% |
| First Century Bank | $40M | 0.6% | no 2021 presence |
| Woodforest National Bank | $2M | <0.1% | -24% |
| JPMorgan Chase Bank | <$1M | <0.1% | no 2021 presence |
| AMG National Trust Bank | $0M | 0.0% | no 2021 presence |
The 21 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Beaufort County | South Carolina | $10.0B | 204,433 | 86.0% | 93.9% |
| Jasper County | South Carolina | $1.6B | 38,533 | 14.0% | 6.1% |
Recruiting in the Hilton Head Island-Bluffton-Port Royal market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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