Market Intelligence

Carson City, NV

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Carson City, Nevada, a core county of the Reno-Carson City-Gardnerville Ranchos, NV-CA market, holds $1.5B in deposits across 8 insured institutions and 11 branches. Wells Fargo Bank, National Association is the largest deposit holder at 34.2% share. The top three institutions hold 71.5% of deposits, which places the county in the concentrated band. Deposits have fallen 12.2% since 2020 while the branch count fell by 3. It produces $4.2B of output, ranking #663 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$4.2B
#663 of 1,523
Total Deposits
$1.5B
#763 of 1,523
Population
58,571
#854 of 1,523
GDP per Capita
$71,059
#183 of 1,523
Insured Institutions
8
#843 of 1,523
Deposits per Branch
$136M
#254 of 1,523
Deposits per Capita
$25,464
#583 of 1,523
Branches per 100k Pop.
18.8
#1,086 of 1,523
Median Institution Size
$120M
Median deposits of the institutions operating in the county. #724 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
13.8%
of market deposits held by banks with $100M to $50B in assets. #1,434 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
71.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025-12.2% over 5 years
$1.7B
2020
$1.6B
2021
$1.7B
2022
$1.5B
2023
$1.5B
2024
$1.5B
2025

Branches: 14 in 2020 to 11 in 2025. Institutions: 10 to 8. Top-three share: 58.2% to 71.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Wells Fargo Bank, National Association$510M34.2%2-10%
U.S. Bank National Association$280M18.8%2+27%
Zions Bancorporation, N.A.$275M18.5%2+107%
Glacier Bank$151M10.1%1+60%
JPMorgan Chase Bank, National Association$89M6.0%1no 2020 presence
Western Alliance Bank$66M4.4%1-15%
BMO Bank National Association$64M4.3%1-55%
Plumas Bank$55M3.7%1+37%

The 8 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Reno-Carson City-Gardnerville Ranchos market

Carson City is one of 7 counties that make up the Reno-Carson City-Gardnerville Ranchos, NV-CA market, a Combined Statistical Area (ranked #78 of 293 U.S. markets by economic output). It produces 9.0% of the market’s output and holds 7.9% of its deposits.

MeasureCarson CityShare of Reno-Carson City-Gardnerville Ranchos market
2024 GDP$4.2B9.0%
Deposits$1.5B7.9%
Population58,5718.2%

View the full Reno-Carson City-Gardnerville Ranchos market profile →

Recruiting in Carson City

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Carson City, on a retained basis.

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