Reno-Carson City-Gardnerville Ranchos, NV-CA holds $18.9 billion in deposits across 18 insured institutions and 107 branches, ranking #78 of 293 U.S. markets by economic output. Wells Fargo Bank is the largest deposit holder at 30.4% share. The top three institutions hold 64.7% of deposits, which places the market in the concentrated band. Deposits have grown 22% since 2020 while the branch count fell by 15.
Deposit trend
Branches: 122 in 2020 to 107 in 2025. Institutions: 18 to 18. Top-three share: 67.5% to 64.7%. Deposits per branch: $176M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank | 5.7B | 30.4% | -5% |
| U.S. Bank | 3.7B | 19.8% | +119% |
| Bank of America | 2.7B | 14.5% | -0% |
| Zions Bancorporation | 1.4B | 7.5% | +23% |
| JPMorgan Chase Bank | 1.1B | 6.0% | +348% |
| Western Alliance Bank | 1.1B | 5.8% | +14% |
| Glacier Bank | 1.1B | 5.6% | +18% |
| Eaglemark Savings Bank | 0.5B | 2.9% | +2513% |
| Umpqua Bank | 0.5B | 2.6% | +13% |
| BMO Bank | 0.3B | 1.5% | new since 2020 |
The 10 largest of 18 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Washoe County | Nevada | $33,778M | 509,386 | 73.3% |
| Carson City | Nevada | $4,162M | 58,571 | 9.0% |
| Douglas County | Nevada | $3,112M | 50,111 | 6.8% |
| Storey County | Nevada | $1,905M | 4,260 | 4.1% |
| Lyon County | Nevada | $1,761M | 65,088 | 3.8% |
| Churchill County | Nevada | $1,242M | 25,851 | 2.7% |
| Alpine County | California | $116M | 1,043 | 0.3% |
Recruiting in Reno
Deposits are held closely by the largest institutions, which often means the bankers worth recruiting are inside a small number of houses. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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