Market Intelligence

Reno-Carson City-Gardnerville Ranchos, NV-CA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Reno-Carson City-Gardnerville Ranchos, NV-CA

Reno-Carson City-Gardnerville Ranchos, NV-CA, a Combined Statistical Area, holds $19.2 billion in deposits across 17 insured institutions and 105 branches, and ranks #78 of 293 U.S. markets by economic output. Wells Fargo Bank is the largest deposit holder at 31.5% share. The top three banks hold 65% of deposits, which places the market in the Concentrated band.

Economic scale
2024 Real GDP
$46.1B
#78 of 293
Population
714K
#81 of 293
GDP per Capita
$64,503
#60 of 293
Deposit market
Deposits (SOD, 6/30/26)
$19.2B
#82 of 293
Deposits per Capita
$26,895
#155 of 293
Deposits per Branch
$183M
#40 of 293
Competitive structure
Insured Institutions
17
#177 of 293
Branches per 100k Pop.
14.7
#266 of 293
Median Deposits per Institution
$502M
The median deposits booked by a single institution in the market. #27 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
27.9%
of market deposits held by banks with $100M to $100B in assets. #265 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
65%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) +1.4% over 5 years
$18.9B
2021
$19.8B
2022
$17.6B
2023
$17.4B
2024
$18.9B
2025
$19.2B
2026

Branches: 121 in 2021 to 105 in 2026. Institutions: 18 to 17. Top-three share: 66% to 65%. Average deposits per branch: $183M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
Wells Fargo Bank$6.1B31.5%23-13%
U.S. Bank$3.6B18.9%18+66%
Bank of America$2.7B14.2%13-16%
Zions Bancorporation$1.7B8.7%9+19%
Western Alliance Bank$1.2B6.1%5+5%
JPMorgan Chase Bank$1.1B6.0%11+123%
Glacier Bank$1.1B5.6%7+5%
Eaglemark Savings Bank$519M2.7%1+98%
Columbia Bank$502M2.6%3-29%
BMO Bank$241M1.3%3-41%
Plumas Bank$156M0.8%2+13%
El Dorado Savings Bank, F.S.B.$136M0.7%4-7%
WaFd Bank$100M0.5%2+23%
First-Citizens Bank & Trust Company$58M0.3%1-39%
Farm Bureau Bank FSB$30M0.2%1+72%
Capital Bank and Trust Company$0M0.0%1no 2021 presence
Davidson Trust Co.$0M0.0%1no 2021 presence

The 17 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Washoe CountyNevada$33.8B509,38673.3%78.2%
Carson CityNevada$4.2B58,5719.0%8.0%
Douglas CountyNevada$3.1B50,1116.8%8.8%
Storey CountyNevada$1.9B4,2604.1%0.0%
Lyon CountyNevada$1.8B65,0883.8%2.3%
Churchill CountyNevada$1.2B25,8512.7%2.8%
Alpine CountyCalifornia$116M1,0430.3%0.0%

Recruiting in the Reno-Carson City-Gardnerville Ranchos market

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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