Washoe County, Nevada, a core county of the Reno-Carson City-Gardnerville Ranchos, NV-CA market, holds $14.8B in deposits across 17 insured institutions and 74 branches. Wells Fargo Bank, National Association is the largest deposit holder at 29.3% share. The top three institutions hold 65.2% of deposits, which places the county in the concentrated band. Deposits have grown 25.4% since 2020 while the branch count fell by 10. It produces $33.8B of output, ranking #138 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 84 in 2020 to 74 in 2025. Institutions: 16 to 17. Top-three share: 68.3% to 65.2%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank, National Association | $4.3B | 29.3% | -7% |
| U.S. Bank National Association | $3.1B | 20.9% | +161% |
| Bank of America, National Association | $2.2B | 15.1% | 0% |
| JPMorgan Chase Bank, National Association | $963M | 6.5% | +295% |
| Zions Bancorporation, N.A. | $890M | 6.0% | +6% |
| Western Alliance Bank | $888M | 6.0% | +11% |
| Glacier Bank | $782M | 5.3% | +10% |
| Eaglemark Savings Bank | $541M | 3.7% | no 2020 presence |
| Umpqua Bank | $494M | 3.3% | +13% |
| BMO Bank National Association | $216M | 1.5% | -22% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Reno-Carson City-Gardnerville Ranchos market
Washoe County is one of 7 counties that make up the Reno-Carson City-Gardnerville Ranchos, NV-CA market, a Combined Statistical Area (ranked #78 of 293 U.S. markets by economic output). It produces 73.3% of the market’s output and holds 78.3% of its deposits.
| Measure | Washoe County | Share of Reno-Carson City-Gardnerville Ranchos market |
|---|---|---|
| 2024 GDP | $33.8B | 73.3% |
| Deposits | $14.8B | 78.3% |
| Population | 509,386 | 71.3% |
View the full Reno-Carson City-Gardnerville Ranchos market profile →
Recruiting in Washoe County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Washoe County, on a retained basis.
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