Market Intelligence

Washoe County, NV

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Washoe County, Nevada, a core county of the Reno-Carson City-Gardnerville Ranchos, NV-CA market, holds $14.8B in deposits across 17 insured institutions and 74 branches. Wells Fargo Bank, National Association is the largest deposit holder at 29.3% share. The top three banks hold 65% of deposits, which places the county in the Concentrated band. Deposits have grown 25.4% since 2020 while the branch count fell by 11.9%. It produces $33.8B of output, ranking #138 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$33.8B
#138 of 1,523
Population
509,386
#147 of 1,523
GDP per Capita
$66,310
#244 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$14.8B
#153 of 1,523
Deposits per Capita
$29,013
#429 of 1,523
Deposits per Branch
$200M
#97 of 1,523
Competitive structure
Insured Institutions
17
#313 of 1,523
Branches per 100k Pop.
14.5
#1,315 of 1,523
Median Deposits per Institution
$494M
The median deposits booked by a single institution in the county. #41 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
26.4%
of county deposits held by banks with $100M to $100B in assets. #1,392 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
65%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+25.4% over 5 years
$11.8B
2020
$14.6B
2021
$15.2B
2022
$13.4B
2023
$13.3B
2024
$14.8B
2025

Branches: 84 in 2020 to 74 in 2025. Institutions: 16 to 17. Top-three share: 68% to 65%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wells Fargo Bank$4.3B29.3%16-7%
U.S. Bank$3.1B20.9%12+161%
Bank of America$2.2B15.1%110%
JPMorgan Chase Bank$963M6.5%9+295%
Zions Bancorporation$890M6.0%4+6%
Western Alliance Bank$888M6.0%3+11%
Glacier Bank$782M5.3%5+10%
Eaglemark Savings Bank$541M3.7%1no 2020 presence
Umpqua Bank$494M3.3%3+13%
BMO Bank$216M1.5%2-22%
Meadows Bank$170M1.2%2+54%
Plumas Bank$86M0.6%1+42%
First-Citizens Bank & Trust Company$57M0.4%1-42%
Farm Bureau Bank FSB$31M0.2%1+99%
El Dorado Savings Bank, F.S.B.$20M0.1%1+12%
Capital Bank and Trust Company$0M0.0%1no 2020 presence
Davidson Trust Co.$0M0.0%1no 2020 presence

The 17 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Reno-Carson City-Gardnerville Ranchos market

Washoe County is one of 7 counties that make up the Reno-Carson City-Gardnerville Ranchos, NV-CA market, a Combined Statistical Area (ranked #78 of 293 U.S. markets by economic output). It produces 73.3% of the market’s output and holds 78.3% of its deposits.

MeasureWashoe CountyShare of parent market
2024 GDP$33.8B73.3%
Deposits$14.8B78.3%
Population509,38671.3%

View the full Reno-Carson City-Gardnerville Ranchos market profile →

Recruiting in Washoe County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Washoe County.

See how we help banks recruit commercial banking talent