Market Intelligence

Churchill County, NV

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Churchill County, Nevada, a core county of the Reno-Carson City-Gardnerville Ranchos, NV-CA market, holds $505M in deposits across 5 insured institutions and 5 branches. Wells Fargo Bank, National Association is the largest deposit holder at 37.1% share. The top three institutions hold 84.0% of deposits, which places the county in the concentrated band. Deposits have grown 35.6% since 2020. It produces $1.2B of output, ranking #1,120 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.2B
#1,120 of 1,523
Total Deposits
$505M
#1,201 of 1,523
Population
25,851
#1,215 of 1,523
GDP per Capita
$48,062
#634 of 1,523
Insured Institutions
5
#1,160 of 1,523
Deposits per Branch
$101M
#581 of 1,523
Deposits per Capita
$19,541
#917 of 1,523
Branches per 100k Pop.
19.3
#1,052 of 1,523
Median Institution Size
$106M
Median deposits of the institutions operating in the county. #850 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
9.1%
of market deposits held by banks with $100M to $50B in assets. #1,478 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
84.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+35.6% over 5 years
$373M
2020
$421M
2021
$496M
2022
$486M
2023
$504M
2024
$505M
2025

Branches: 5 in 2020 to 5 in 2025. Institutions: 5 to 5. Top-three share: 83.0% to 84.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Wells Fargo Bank, National Association$187M37.1%1+35%
Western Alliance Bank$131M25.9%1+74%
U.S. Bank National Association$106M20.9%1+10%
Washington Federal Bank$46M9.1%1+27%
Zions Bancorporation, N.A.$35M7.0%1+30%

The 5 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Reno-Carson City-Gardnerville Ranchos market

Churchill County is one of 7 counties that make up the Reno-Carson City-Gardnerville Ranchos, NV-CA market, a Combined Statistical Area (ranked #78 of 293 U.S. markets by economic output). It produces 2.7% of the market’s output and holds 2.7% of its deposits.

MeasureChurchill CountyShare of Reno-Carson City-Gardnerville Ranchos market
2024 GDP$1.2B2.7%
Deposits$505M2.7%
Population25,8513.6%

View the full Reno-Carson City-Gardnerville Ranchos market profile →

Recruiting in Churchill County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Churchill County, on a retained basis.

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