Market Intelligence

Chattooga County, GA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Chattooga County, Georgia, a core county of the Chattanooga-Cleveland-Dalton, TN-GA-AL market, holds $418M in deposits across 4 insured institutions and 6 branches. United Community Bank is the largest deposit holder at 55.9% share. The top three institutions hold 88.0% of deposits, which places the county in the concentrated band. Deposits have grown 25.9% since 2020. It produces $575M of output, ranking #1,328 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$575M
#1,328 of 1,523
Total Deposits
$418M
#1,261 of 1,523
Population
25,300
#1,224 of 1,523
GDP per Capita
$22,714
#1,417 of 1,523
Insured Institutions
4
#1,247 of 1,523
Deposits per Branch
$70M
#1,083 of 1,523
Deposits per Capita
$16,507
#1,098 of 1,523
Branches per 100k Pop.
23.7
#794 of 1,523
Median Institution Size
$67M
Median deposits of the institutions operating in the county. #1,233 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
55.9%
of market deposits held by banks with $100M to $50B in assets. #890 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
88.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+25.9% over 5 years
$332M
2020
$376M
2021
$408M
2022
$401M
2023
$399M
2024
$418M
2025

Branches: 6 in 2020 to 6 in 2025. Institutions: 4 to 4. Top-three share: 87.0% to 88.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
United Community Bank$233M55.9%2+43%
Truist Bank$75M17.9%1-1%
Southeast First National Bank$59M14.2%2+37%
Regions Bank$50M12.0%1+2%

The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Chattanooga-Cleveland-Dalton market

Chattooga County is one of 14 counties that make up the Chattanooga-Cleveland-Dalton, TN-GA-AL market, a Combined Statistical Area (ranked #71 of 293 U.S. markets by economic output). It produces 1.1% of the market’s output and holds 1.7% of its deposits.

MeasureChattooga CountyShare of Chattanooga-Cleveland-Dalton market
2024 GDP$575M1.1%
Deposits$418M1.7%
Population25,3002.5%

View the full Chattanooga-Cleveland-Dalton market profile →

Recruiting in Chattooga County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Chattooga County, on a retained basis.

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