Market Intelligence

Whitfield County, GA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Whitfield County, Georgia, a core county of the Chattanooga-Cleveland-Dalton, TN-GA-AL market, holds $2.8B in deposits across 10 insured institutions and 20 branches. Truist Bank is the largest deposit holder at 20.0% share. The top three banks hold 53% of deposits, which places the county in the Moderate band. Deposits have fallen 2.5% since 2021 while the branch count fell by 9.1%. It produced $6.2B of real gross domestic product in 2024, ranking #515 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$6.2B
#515 of 1,523
Population
106,212
#584 of 1,523
GDP per Capita
$58,102
#397 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$2.8B
#542 of 1,523
Deposits per Capita
$25,898
#596 of 1,523
Deposits per Branch
$138M
#256 of 1,523
Competitive structure
Insured Institutions
10
#735 of 1,523
Branches per 100k Pop.
18.8
#1,083 of 1,523
Median Deposits per Institution
$274M
The median deposits booked by a single institution in the county. #191 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
41.3%
of county deposits held by banks with $100M to $100B in assets. #1,176 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
53%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-2.5% over 5 years
$2.8B
2021
$3.1B
2022
$2.8B
2023
$2.9B
2024
$2.6B
2025
$2.8B
2026

Branches: 22 in 2021 to 20 in 2026. Institutions: 9 to 10. Top-three share: 62% to 53%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Truist Bank$550M20.0%2-36%
Wells Fargo Bank$481M17.5%3-7%
Bank OZK$431M15.7%1+60%
Regions Bank$334M12.1%2+15%
FirstBank$286M10.4%2+44%
Builtwell Bank$262M9.5%5-31%
Bank of America$132M4.8%1-1%
Pinnacle Bank$119M4.3%1-9%
First National Community Bank$119M4.3%2+144%
Millennium Bank$37M1.4%1no 2021 presence

The 10 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Chattanooga-Cleveland-Dalton market

Whitfield County is one of 14 counties that make up the Chattanooga-Cleveland-Dalton, TN-GA-AL market, a Combined Statistical Area (ranked #71 of 293 U.S. markets by economic output). It produces 11.8% of the market’s output and holds 10.7% of its deposits.

MeasureWhitfield CountyShare of parent market
2024 GDP$6.2B11.8%
Deposits$2.8B10.7%
Population106,21210.3%

View the full Chattanooga-Cleveland-Dalton market profile →

Recruiting in Whitfield County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Whitfield County.

See how we help banks recruit commercial banking talent