Market Intelligence

Catoosa County, GA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Catoosa County, Georgia, a core county of the Chattanooga-Cleveland-Dalton, TN-GA-AL market, holds $1.1B in deposits across 7 insured institutions and 10 branches. FirstBank is the largest deposit holder at 37.4% share. The top three institutions hold 70.1% of deposits, which places the county in the concentrated band. Deposits have grown 27.8% since 2020 while the branch count fell by 1. It produces $1.7B of output, ranking #994 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.7B
#994 of 1,523
Total Deposits
$1.1B
#902 of 1,523
Population
69,628
#773 of 1,523
GDP per Capita
$24,602
#1,377 of 1,523
Insured Institutions
7
#933 of 1,523
Deposits per Branch
$107M
#500 of 1,523
Deposits per Capita
$15,424
#1,170 of 1,523
Branches per 100k Pop.
14.4
#1,320 of 1,523
Median Institution Size
$132M
Median deposits of the institutions operating in the county. #628 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
59.8%
of market deposits held by banks with $100M to $50B in assets. #841 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
70.1%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+27.8% over 5 years
$841M
2020
$938M
2021
$1.1B
2022
$1.1B
2023
$1.0B
2024
$1.1B
2025

Branches: 11 in 2020 to 10 in 2025. Institutions: 8 to 7. Top-three share: 64.8% to 70.1%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
FirstBank$401M37.4%2+45%
Builtwell Bank$216M20.1%2+33%
Cadence Bank$135M12.6%2no 2020 presence
Wells Fargo Bank, National Association$132M12.3%1+27%
Regions Bank$123M11.5%1+18%
First Horizon Bank$41M3.9%1-10%
First Financial Bank, National Association$24M2.3%1no 2020 presence

The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Chattanooga-Cleveland-Dalton market

Catoosa County is one of 14 counties that make up the Chattanooga-Cleveland-Dalton, TN-GA-AL market, a Combined Statistical Area (ranked #71 of 293 U.S. markets by economic output). It produces 3.3% of the market’s output and holds 4.5% of its deposits.

MeasureCatoosa CountyShare of Chattanooga-Cleveland-Dalton market
2024 GDP$1.7B3.3%
Deposits$1.1B4.5%
Population69,6286.8%

View the full Chattanooga-Cleveland-Dalton market profile →

Recruiting in Catoosa County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Catoosa County, on a retained basis.

Start a confidential conversation