Market Intelligence

Bradley County, TN

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Bradley County, Tennessee, a core county of the Chattanooga-Cleveland-Dalton, TN-GA-AL market, holds $2.6B in deposits across 13 insured institutions and 26 branches. Pinnacle Bank is the largest deposit holder at 19.9% share. The top three banks hold 49% of deposits, which places the county in the Moderate band. Deposits have grown 34.5% since 2020. It produces $5.1B of output, ranking #590 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$5.1B
#590 of 1,523
Population
115,465
#552 of 1,523
GDP per Capita
$44,082
#758 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.6B
#562 of 1,523
Deposits per Capita
$22,274
#751 of 1,523
Deposits per Branch
$99M
#609 of 1,523
Competitive structure
Insured Institutions
13
#445 of 1,523
Branches per 100k Pop.
22.5
#855 of 1,523
Median Deposits per Institution
$170M
The median deposits booked by a single institution in the county. #434 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
75.2%
of county deposits held by banks with $100M to $100B in assets. #701 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
49%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+34.5% over 5 years
$1.9B
2020
$2.2B
2021
$2.3B
2022
$2.4B
2023
$2.5B
2024
$2.6B
2025

Branches: 26 in 2020 to 26 in 2025. Institutions: 11 to 13. Top-three share: 48% to 49%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Pinnacle Bank$512M19.9%1+205%
First Horizon Bank$382M14.9%2+13%
First Citizens National Bank$365M14.2%4+39%
Regions Bank$335M13.0%4+22%
Truist Bank$303M11.8%20%
Bank of Cleveland$282M11.0%5+3%
SouthEast Bank$170M6.6%1+32%
SmartBank$65M2.5%1+161%
United Community Bank$63M2.4%1-5%
Andrew Johnson Bank$38M1.5%2+49%
Old National Bank$38M1.5%1no 2020 presence
First Financial Bank$11M0.4%1no 2020 presence
Simmons Bank$8M0.3%1no 2020 presence

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Chattanooga-Cleveland-Dalton market

Bradley County is one of 14 counties that make up the Chattanooga-Cleveland-Dalton, TN-GA-AL market, a Combined Statistical Area (ranked #71 of 293 U.S. markets by economic output). It produces 9.7% of the market’s output and holds 10.7% of its deposits.

MeasureBradley CountyShare of parent market
2024 GDP$5.1B9.7%
Deposits$2.6B10.7%
Population115,46511.2%

View the full Chattanooga-Cleveland-Dalton market profile →

Recruiting in Bradley County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Bradley County.

See how we help banks recruit commercial banking talent