Market Intelligence

Chippewa County, WI

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Chippewa County, Wisconsin, a core county of the Eau Claire-Menomonie, WI market, holds $1.3B in deposits across 13 insured institutions and 22 branches. Northwestern Bank is the largest deposit holder at 31.6% share. The top three banks hold 56% of deposits, which places the county in the Moderate band. Deposits have grown 5.4% since 2021 while the branch count rose by 4.8%. It produced $2.9B of real gross domestic product in 2024, ranking #780 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.9B
#780 of 1,523
Population
67,614
#782 of 1,523
GDP per Capita
$43,503
#778 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$1.3B
#822 of 1,523
Deposits per Capita
$19,574
#931 of 1,523
Deposits per Branch
$60M
#1,282 of 1,523
Competitive structure
Insured Institutions
13
#442 of 1,523
Branches per 100k Pop.
32.5
#386 of 1,523
Median Deposits per Institution
$58M
The median deposits booked by a single institution in the county. #1,350 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
89.6%
of county deposits held by banks with $100M to $100B in assets. #374 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
56%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+5.4% over 5 years
$1.3B
2021
$1.1B
2022
$1.2B
2023
$1.2B
2024
$1.2B
2025
$1.3B
2026

Branches: 21 in 2021 to 22 in 2026. Institutions: 11 to 13. Top-three share: 63% to 56%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Northwestern Bank$418M31.6%5+11%
Security Bank$165M12.5%2+102%
Citizens State Bank$155M11.7%4+19%
Security Financial Bank$148M11.2%1+20%
Associated Bank$133M10.0%2+51%
U.S. Bank$77M5.8%1-74%
BMO Bank$58M4.4%1-12%
Forward Bank$52M3.9%1+19%
CCFBank$50M3.8%1+94%
Dairy State Bank$40M3.0%1+74%
Nicolet National Bank$13M1.0%1no 2021 presence
Pillar Bank$12M0.9%1no 2021 presence
Independence State Bank$3M0.2%1-57%

The 13 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Eau Claire-Menomonie market

Chippewa County is one of 3 counties that make up the Eau Claire-Menomonie, WI market, a Combined Statistical Area (ranked #180 of 293 U.S. markets by economic output). It produces 25.4% of the market’s output and holds 31.1% of its deposits.

MeasureChippewa CountyShare of parent market
2024 GDP$2.9B25.4%
Deposits$1.3B31.1%
Population67,61430.3%

View the full Eau Claire-Menomonie market profile →

Recruiting in Chippewa County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Chippewa County.

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