Eau Claire County, Wisconsin, a core county of the Eau Claire-Menomonie, WI market, holds $2.4B in deposits across 16 insured institutions and 25 branches. Nicolet National Bank is the largest deposit holder at 17.1% share. The top three banks hold 45% of deposits, which places the county in the Moderate band. Deposits have grown 0.6% since 2020 while the branch count fell by 24.2%. It produces $6.7B of output, ranking #485 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 33 in 2020 to 25 in 2025. Institutions: 16 to 16. Top-three share: 49% to 45%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Nicolet National Bank | $412M | 17.1% | no 2020 presence |
| Citizens Community Federal | $355M | 14.7% | +8% |
| Associated Bank | $325M | 13.5% | +17% |
| Wells Fargo Bank | $264M | 11.0% | +9% |
| U.S. Bank | $243M | 10.1% | -13% |
| Unity Bank | $173M | 7.2% | +26% |
| Merchants Bank | $100M | 4.2% | +40% |
| BMO Bank | $100M | 4.1% | -23% |
| Frandsen Bank & Trust | $96M | 4.0% | no 2020 presence |
| Security Financial Bank | $95M | 3.9% | +79% |
| Northwestern Bank | $82M | 3.4% | +53% |
| Old National Bank | $61M | 2.5% | -7% |
| Oakwood Bank | $52M | 2.1% | +53% |
| Citizens State Bank of La Crosse | $24M | 1.0% | +67% |
| WNB Financial | $17M | 0.7% | +852% |
| Prevail Bank | $13M | 0.6% | +398% |
The 16 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Eau Claire-Menomonie market
Eau Claire County is one of 3 counties that make up the Eau Claire-Menomonie, WI market, a Combined Statistical Area (ranked #180 of 293 U.S. markets by economic output). It produces 58.0% of the market’s output and holds 57.5% of its deposits.
| Measure | Eau Claire County | Share of parent market |
|---|---|---|
| 2024 GDP | $6.7B | 58.0% |
| Deposits | $2.4B | 57.5% |
| Population | 109,033 | 48.9% |
View the full Eau Claire-Menomonie market profile →
Recruiting in Eau Claire County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Eau Claire County.
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