Eau Claire-Menomonie, WI, a Combined Statistical Area, holds $4.2 billion in deposits across 24 insured institutions and 62 branches, ranking #180 of 293 U.S. markets by economic output. Northwestern Bank is the largest deposit holder at 11.3% share. The top three institutions hold 31.3% of deposits, which places the market in the fragmented band. Deposits have grown 12.0% since 2020 while the branch count fell by 11.4%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 70 in 2020 to 62 in 2025. Institutions: 23 to 24. Top-three share: 35.3% to 31.3%. Deposits per branch: $68M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Northwestern Bank | $0.5B | 11.3% | +27% |
| Nicolet National Bank | $0.4B | 10.1% | no 2020 presence |
| Associated Bank | $0.4B | 9.8% | +6% |
| Citizens Community Federal | $0.4B | 9.4% | +12% |
| U.S. Bank | $0.3B | 7.6% | +1% |
| Wells Fargo Bank | $0.3B | 6.3% | +9% |
| Old National Bank | $0.3B | 6.1% | +12% |
| Security Financial Bank | $0.3B | 6.0% | +51% |
| BMO Bank | $0.2B | 4.8% | -12% |
| Security Bank | $0.2B | 4.7% | +85% |
| Unity Bank | $173M | 4.1% | +26% |
| Dairy State Bank | $165M | 3.9% | +26% |
| Citizens State Bank | $152M | 3.6% | +34% |
| Merchants Bank | $100M | 2.4% | +40% |
| Frandsen Bank & Trust | $96M | 2.3% | no 2020 presence |
| Peoples State Bank of Plainview | $86M | 2.1% | +39% |
| Oakwood Bank | $52M | 1.2% | +53% |
| Citizens State Bank | $50M | 1.2% | +136% |
| Forward Bank | $43M | 1.0% | +71% |
| Citizens State Bank of La Crosse | $24M | 0.6% | +67% |
| Independence State Bank | $19M | 0.5% | +3% |
| WNB Financial | $17M | 0.4% | +852% |
| Pillar Bank | $15M | 0.3% | no 2020 presence |
| Prevail Bank | $13M | 0.3% | +398% |
The 24 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Eau Claire County | Wisconsin | $6.7B | 109,033 | 58.0% | 57.5% |
| Chippewa County | Wisconsin | $2.9B | 67,614 | 25.4% | 29.2% |
| Dunn County | Wisconsin | $1.9B | 46,223 | 16.6% | 13.3% |
Recruiting in the Eau Claire-Menomonie market
No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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