Eau Claire-Menomonie, WI holds $4.2 billion in deposits across 24 insured institutions and 62 branches, ranking #180 of 293 U.S. markets by economic output. Northwestern Bank is the largest deposit holder at 11.3% share. The top three institutions hold 31.3% of deposits, which places the market in the fragmented band. Deposits have grown 12% since 2020 while the branch count fell by 8.
Deposit trend
Branches: 70 in 2020 to 62 in 2025. Institutions: 23 to 24. Top-three share: 35.3% to 31.3%. Deposits per branch: $68M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Northwestern Bank | 0.5B | 11.3% | +27% |
| Nicolet National Bank | 0.4B | 10.1% | new since 2020 |
| Associated Bank | 0.4B | 9.8% | +6% |
| Citizens Community Federal | 0.4B | 9.4% | +12% |
| U.S. Bank | 0.3B | 7.6% | +1% |
| Wells Fargo Bank | 0.3B | 6.3% | +8% |
| Old National Bank | 0.3B | 6.1% | new since 2020 |
| Security Financial Bank | 0.3B | 6.0% | +51% |
| BMO Bank | 0.2B | 4.8% | -12% |
| Security Bank | 0.2B | 4.7% | +85% |
The 10 largest of 24 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Eau Claire County | Wisconsin | $6,730M | 109,033 | 58.0% |
| Chippewa County | Wisconsin | $2,941M | 67,614 | 25.4% |
| Dunn County | Wisconsin | $1,926M | 46,223 | 16.6% |
Recruiting in Eau Claire
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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