Market Intelligence

Dunn County, WI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Dunn County, Wisconsin, a core county of the Eau Claire-Menomonie, WI market, holds $559M in deposits across 7 insured institutions and 13 branches. Old National Bank is the largest deposit holder at 34.6% share. The top three institutions hold 74.3% of deposits, which places the county in the concentrated band. Deposits have grown 21.8% since 2020 while the branch count fell by 2. It produces $1.9B of output, ranking #946 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.9B
#946 of 1,523
Total Deposits
$559M
#1,169 of 1,523
Population
46,223
#958 of 1,523
GDP per Capita
$41,672
#851 of 1,523
Insured Institutions
7
#945 of 1,523
Deposits per Branch
$43M
#1,442 of 1,523
Deposits per Capita
$12,091
#1,337 of 1,523
Branches per 100k Pop.
28.1
#561 of 1,523
Median Institution Size
$50M
Median deposits of the institutions operating in the county. #1,407 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
56.3%
of market deposits held by banks with $100M to $50B in assets. #881 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
74.3%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+21.8% over 5 years
$459M
2020
$520M
2021
$518M
2022
$525M
2023
$538M
2024
$559M
2025

Branches: 15 in 2020 to 13 in 2025. Institutions: 8 to 7. Top-three share: 73.4% to 74.3%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Old National Bank$194M34.6%1+20%
Dairy State Bank$136M24.3%5+19%
Peoples State Bank of Plainview$86M15.4%2+39%
Citizens State Bank$50M8.9%1+136%
Security Bank$43M7.7%2+34%
BMO Bank National Association$35M6.2%1+16%
Independence State Bank$16M2.9%1+37%

The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Eau Claire-Menomonie market

Dunn County is one of 3 counties that make up the Eau Claire-Menomonie, WI market, a Combined Statistical Area (ranked #180 of 293 U.S. markets by economic output). It produces 16.6% of the market’s output and holds 13.3% of its deposits.

MeasureDunn CountyShare of Eau Claire-Menomonie market
2024 GDP$1.9B16.6%
Deposits$559M13.3%
Population46,22320.7%

View the full Eau Claire-Menomonie market profile →

Recruiting in Dunn County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Dunn County, on a retained basis.

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