Doña Ana County, New Mexico, a core county of the El Paso-Las Cruces, TX-NM market, holds $3.3B in deposits across 17 insured institutions and 40 branches. Citizens Bank of Las Cruces is the largest deposit holder at 28.1% share. The top three banks hold 60% of deposits, which places the county in the Concentrated band. Deposits have grown 7.4% since 2021 while the branch count fell by 4.8%. It produced $8.9B of real gross domestic product in 2024, ranking #393 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 42 in 2021 to 40 in 2026. Institutions: 18 to 17. Top-three share: 60% to 60%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Citizens Bank of Las Cruces | $918M | 28.1% | +27% |
| Wells Fargo Bank | $781M | 23.9% | -7% |
| Bank of America | $276M | 8.4% | 0% |
| First American Bank | $168M | 5.1% | -2% |
| Pioneer Bank | $154M | 4.7% | +7% |
| U.S. Bank | $148M | 4.5% | +28% |
| First New Mexico Bank, Las Cruces | $146M | 4.5% | +7% |
| PNC Bank | $127M | 3.9% | -6% |
| BMO Bank | $111M | 3.4% | -1% |
| Sunflower Bank | $100M | 3.1% | +2% |
| Southwest Heritage Bank | $96M | 2.9% | +45% |
| WaFd Bank | $66M | 2.0% | +10% |
| WestStar Bank | $65M | 2.0% | +112% |
| First Savings Bank | $41M | 1.3% | +55% |
| Century Bank | $30M | 0.9% | +22% |
| Bank of the Southwest | $29M | 0.9% | +3% |
| First National Bank Texas | $13M | 0.4% | +118% |
The 17 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the El Paso-Las Cruces market
Doña Ana County is one of 3 counties that make up the El Paso-Las Cruces, TX-NM market, a Combined Statistical Area (ranked #72 of 293 U.S. markets by economic output). It produces 17.3% of the market’s output and holds 22.2% of its deposits.
| Measure | Doña Ana County | Share of parent market |
|---|---|---|
| 2024 GDP | $8.9B | 17.3% |
| Deposits | $3.3B | 22.2% |
| Population | 229,091 | 20.6% |
View the full El Paso-Las Cruces market profile →
Recruiting in Doña Ana County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Doña Ana County.
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