Doña Ana County, New Mexico, a core county of the El Paso-Las Cruces, TX-NM market, holds $3.1B in deposits across 17 insured institutions and 41 branches. Citizens Bank of Las Cruces is the largest deposit holder at 27.4% share. The top three institutions hold 59.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 18.8% since 2020 while the branch count fell by 1. It produces $8.9B of output, ranking #393 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 42 in 2020 to 41 in 2025. Institutions: 18 to 17. Top-three share: 58.6% to 59.7%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Citizens Bank of Las Cruces | $861M | 27.4% | +50% |
| Wells Fargo Bank, National Association | $750M | 23.9% | +2% |
| Bank of America, National Association | $262M | 8.4% | +10% |
| First American Bank | $163M | 5.2% | +13% |
| Pioneer Bank | $145M | 4.6% | +38% |
| U.S. Bank National Association | $140M | 4.5% | +45% |
| First New Mexico Bank, Las Cruces | $136M | 4.3% | +22% |
| PNC Bank, National Association | $127M | 4.0% | -4% |
| BMO Bank National Association | $112M | 3.6% | -23% |
| Sunflower Bank, National Association | $104M | 3.3% | +16% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the El Paso-Las Cruces market
Doña Ana County is one of 3 counties that make up the El Paso-Las Cruces, TX-NM market, a Combined Statistical Area (ranked #72 of 293 U.S. markets by economic output). It produces 17.3% of the market’s output and holds 21.8% of its deposits.
| Measure | Doña Ana County | Share of El Paso-Las Cruces market |
|---|---|---|
| 2024 GDP | $8.9B | 17.3% |
| Deposits | $3.1B | 21.8% |
| Population | 229,091 | 20.6% |
View the full El Paso-Las Cruces market profile →
Recruiting in Doña Ana County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Doña Ana County, on a retained basis.
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