El Paso-Las Cruces, TX-NM holds $14.4 billion in deposits across 25 insured institutions and 125 branches, ranking #72 of 293 U.S. markets by economic output. Wells Fargo Bank is the largest deposit holder at 22.1% share. The top three institutions hold 55.2% of deposits, which places the market in the moderate band. Deposits have grown 18% since 2020 while the branch count fell by 8.
Deposit trend
Branches: 133 in 2020 to 125 in 2025. Institutions: 25 to 25. Top-three share: 56.5% to 55.2%. Deposits per branch: $115M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank | 3.2B | 22.1% | -6% |
| WestStar Bank | 2.9B | 20.0% | +49% |
| JPMorgan Chase Bank | 1.9B | 13.1% | +17% |
| Bank of America | 1.6B | 10.9% | +2% |
| Citizens Bank of Las Cruces | 0.9B | 6.2% | +54% |
| PNC Bank | 0.8B | 5.4% | new since 2020 |
| Sunflower Bank | 0.7B | 4.7% | +92% |
| Vantage Bank Texas | 0.5B | 3.8% | +85% |
| First American Bank | 0.3B | 2.3% | +128% |
| City Bank | 0.3B | 1.8% | +58% |
The 10 largest of 25 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| El Paso County | Texas | $42,288M | 877,858 | 82.3% |
| Doña Ana County | New Mexico | $8,901M | 229,091 | 17.3% |
| Hudspeth County | Texas | $173M | 3,433 | 0.3% |
Recruiting in El Paso
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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