Market Intelligence

Effingham County, GA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Effingham County, Georgia, a county in the Savannah-Hinesville-Statesboro, GA market, holds $861M in deposits across 7 insured institutions and 9 branches. Renasant Bank is the largest deposit holder at 22.7% share. The top three banks hold 60% of deposits, which places the county in the Concentrated band. Deposits have grown 49.9% since 2020. It produces $2.3B of output, ranking #883 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.3B
#883 of 1,523
Population
74,397
#736 of 1,523
GDP per Capita
$30,588
#1,206 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$861M
#1,007 of 1,523
Deposits per Capita
$11,573
#1,364 of 1,523
Deposits per Branch
$96M
#655 of 1,523
Competitive structure
Insured Institutions
7
#946 of 1,523
Branches per 100k Pop.
12.1
#1,405 of 1,523
Median Deposits per Institution
$129M
The median deposits booked by a single institution in the county. #650 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
68.3%
of county deposits held by banks with $100M to $100B in assets. #848 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
60%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+49.9% over 5 years
$574M
2020
$579M
2021
$721M
2022
$769M
2023
$849M
2024
$861M
2025

Branches: 9 in 2020 to 9 in 2025. Institutions: 7 to 7. Top-three share: 73% to 60%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Renasant Bank$195M22.7%2+31%
Ameris Bank$175M20.3%1+115%
Bank of America$144M16.7%1+21%
Truist Bank$129M15.0%1-14%
Bank of Newington$109M12.7%1+442%
Cadence Bank$62M7.2%2no 2020 presence
Queensborough National Bank & Trust Company$47M5.5%1+79%

The 7 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Savannah-Hinesville-Statesboro market

Effingham County is one of 8 counties that make up the Savannah-Hinesville-Statesboro, GA market, a Combined Statistical Area (ranked #88 of 293 U.S. markets by economic output). It produces 6.4% of the market’s output and holds 6.6% of its deposits.

MeasureEffingham CountyShare of parent market
2024 GDP$2.3B6.4%
Deposits$861M6.6%
Population74,39711.3%

View the full Savannah-Hinesville-Statesboro market profile →

Recruiting in Effingham County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Effingham County.

See how we help banks recruit commercial banking talent