Market Intelligence

Effingham County, GA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Effingham County, Georgia, a county in the Savannah-Hinesville-Statesboro, GA market, holds $861M in deposits across 7 insured institutions and 9 branches. Renasant Bank is the largest deposit holder at 22.7% share. The top three institutions hold 59.6% of deposits, which places the county in the moderately concentrated band. Deposits have grown 49.9% since 2020. It produces $2.3B of output, ranking #883 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$2.3B
#883 of 1,523
Total Deposits
$861M
#1,007 of 1,523
Population
74,397
#736 of 1,523
GDP per Capita
$30,588
#1,206 of 1,523
Insured Institutions
7
#946 of 1,523
Deposits per Branch
$96M
#655 of 1,523
Deposits per Capita
$11,573
#1,364 of 1,523
Branches per 100k Pop.
12.1
#1,405 of 1,523
Median Institution Size
$129M
Median deposits of the institutions operating in the county. #650 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
61.2%
of market deposits held by banks with $100M to $50B in assets. #823 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
59.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+49.9% over 5 years
$574M
2020
$579M
2021
$721M
2022
$769M
2023
$849M
2024
$861M
2025

Branches: 9 in 2020 to 9 in 2025. Institutions: 7 to 7. Top-three share: 72.7% to 59.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Renasant Bank$195M22.7%2+31%
Ameris Bank$175M20.3%1+115%
Bank of America, National Association$144M16.7%1+21%
Truist Bank$129M15.0%1-14%
Bank of Newington$109M12.7%1+442%
Cadence Bank$62M7.2%2no 2020 presence
Queensborough National Bank & Trust Company$47M5.5%1+79%

The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Savannah-Hinesville-Statesboro market

Effingham County is one of 8 counties that make up the Savannah-Hinesville-Statesboro, GA market, a Combined Statistical Area (ranked #88 of 293 U.S. markets by economic output). It produces 6.4% of the market’s output and holds 6.6% of its deposits.

MeasureEffingham CountyShare of Savannah-Hinesville-Statesboro market
2024 GDP$2.3B6.4%
Deposits$861M6.6%
Population74,39711.3%

View the full Savannah-Hinesville-Statesboro market profile →

Recruiting in Effingham County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Effingham County, on a retained basis.

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