Franklin County, Massachusetts, a core county of the Springfield-Amherst Town-Northampton, MA market, holds $1.7B in deposits across 4 insured institutions and 15 branches. Greenfield Savings Bank is the largest deposit holder at 52.1% share. The top three institutions hold 91.4% of deposits, which places the county in the concentrated band. Deposits have grown 14.3% since 2020 while the branch count fell by 1. It produces $2.9B of output, ranking #788 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 16 in 2020 to 15 in 2025. Institutions: 5 to 4. Top-three share: 91.8% to 91.4%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Greenfield Savings Bank | $880M | 52.1% | +33% |
| Greenfield Co-operative Bank | $513M | 30.4% | +16% |
| Manufacturers and Traders Trust Company | $149M | 8.8% | -41% |
| TD Bank, National Association | $146M | 8.6% | +52% |
The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Springfield-Amherst Town-Northampton market
Franklin County is one of 3 counties that make up the Springfield-Amherst Town-Northampton, MA market, a Combined Statistical Area (ranked #90 of 293 U.S. markets by economic output). It produces 8.4% of the market’s output and holds 7.6% of its deposits.
| Measure | Franklin County | Share of Springfield-Amherst Town-Northampton market |
|---|---|---|
| 2024 GDP | $2.9B | 8.4% |
| Deposits | $1.7B | 7.6% |
| Population | 70,698 | 10.1% |
View the full Springfield-Amherst Town-Northampton market profile →
Recruiting in Franklin County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Franklin County, on a retained basis.
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