Franklin County, Massachusetts, a core county of the Springfield-Amherst Town-Northampton, MA market, holds $1.8B in deposits across 4 insured institutions and 15 branches. Greenfield Savings Bank is the largest deposit holder at 54.2% share. The top three banks hold 93% of deposits, which places the county in the Concentrated band. Deposits have grown 9.8% since 2021 while the branch count fell by 6.3%. It produced $2.9B of real gross domestic product in 2024, ranking #788 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 16 in 2021 to 15 in 2026. Institutions: 5 to 4. Top-three share: 91% to 93%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Greenfield Savings Bank | $954M | 54.2% | +28% |
| Greenfield Co-operative Bank | $538M | 30.5% | +12% |
| Manufacturers and Traders Trust Company | $148M | 8.4% | -36% |
| TD Bank | $121M | 6.9% | +2% |
The 4 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Springfield-Amherst Town-Northampton market
Franklin County is one of 3 counties that make up the Springfield-Amherst Town-Northampton, MA market, a Combined Statistical Area (ranked #90 of 293 U.S. markets by economic output). It produces 8.4% of the market’s output and holds 7.9% of its deposits.
| Measure | Franklin County | Share of parent market |
|---|---|---|
| 2024 GDP | $2.9B | 8.4% |
| Deposits | $1.8B | 7.9% |
| Population | 70,698 | 10.1% |
View the full Springfield-Amherst Town-Northampton market profile →
Recruiting in Franklin County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Franklin County.
See how we help banks recruit commercial banking talent